What's included

• Discovery call

  is a key conversation that helps define the direction and foundation of a brand. During this call, you'll work with the client to align on key objectives, goals, and vision for their brand. It’s the starting point for crafting a successful brand identity and ensures that all creative decisions (logos, messaging, design, etc.) are aligned with the overall business strategy.

• Full brand strategy & Creative direction presentation

  Full brand strategy & Creative direction presentation deep into your business foundations identifying your audience, competitor analysis & personality.

• Brand Presentation(4x Revision)

  it’s about showcasing how their brand identity can be represented in a visually compelling and cohesive way. The presentation needs to communicate their brand’s essence, values, and the strategic thinking behind the design. It’s not just about visuals; it’s about creating an experience that resonates with their target audience.

• File Formats

  Vector Files: .AI (Adobe Illustrator) Raster Files: .PNG (with transparent background), .JPG (for general use). PDF: For print and high-quality use. EPS

• Color Palette

  Primary Colors: Main colors used in the brand. Secondary Colors: Additional colors that complement the primary palette. Color Codes: HEX, RGB, and CMYK values for consistent color reproduction

• Font pairing

  Primary Typeface: The main font used for the brand. Secondary Typeface: Additional fonts for different uses (e.g., headings, body text). Font Files

• Full brand Guidelines and brand guidelines sheet

  Logo Usage: How to use the logo correctly, including spacing, size restrictions, and incorrect usages. Color Usage: Detailed guidance on color applications. Typography: Guidelines on font usage, including styles and sizes. Imagery Style: Recommendations for photography or illustration styles that align with the brand and other.

• Cohesive logo suite

  refers to a collection of different variations and formats of a logo that can be used consistently across various applications, ensuring that the brand identity remains consistent in all contexts. A logo suite ensures that the brand's visual representation is adaptable, professional, and recognizable across a range of mediums. Primary Logo: Website, store signage, brochures, presentations. Secondary Logo: Business cards, promotional items, print ads. Logo Icon: Social media profiles, favicons, app icons. Logo Mark: T-shirts, product packaging, large billboards. Horizontal/Vertical Versions: Depending on the format of the space you're working in (for instance, horizontal for banners and vertical for Instagram stories). Monochrome Version: When printing in black and white, or using the logo on a very colorful background that requires simplicity. Color Variations: To ensure legibility on different backgrounds or to align with seasonal or thematic campaigns.

• Photography Direction.

  It involves guiding how the brand’s imagery is captured and presented to reflect the brand’s identity, values, and messaging. The goal is to ensure that every photo used by the brand feels cohesive, professional, and aligned with the overall visual style and tone.

• Brand Pattern

  A brand pattern is an amazing feature to add to your brand. This can be created and formatted from just your logo and initials or can be created from any symbols or elements that we created for your brand.

• Social media assets

  Ready-to-use social media templates for consistent branding.

• Stationery design

  Branded office materials, including: Business Cards (Front & Back) Letterhead (Digital & Print) Envelope Design

• Packaging Design

  Custom packaging design for products, including: Box or Label design Shopping bag design Container branding