FULL BRANDING DESIGN PACKAGE

Victor Abayomi

(0)

Contact for pricing

About this service

Summary

Many businesses struggle with effectively communicating their values and mission through their brand. To address this, I utilize a comprehensive process that combines strategy and research to capture your unique essence and translate it into a compelling visual brand that resonates with your target audience.

The brand design process includes the following stages:

🔹 Enquiry & Initial Consultation: Understanding your needs and discussing project goals to determine how I can best assist with your brand design.

🔹 Onboarding & Project Scope: Formalizing the project details, timelines, and deliverables, and gathering necessary information to kick off the project.

🔹 Brand Discovery & Research: Exploring your business’s core values, mission, and target audience to build a strategic foundation for your brand.

🔹 Brand Strategy Development: Crafting a brand strategy that outlines positioning, messaging, and goals to guide the design process.

🔹 Visual Identity Creation: Designing a cohesive visual identity, including logo design, color palettes, typography, and other visual elements that reflect your brand’s essence.

🔹 Brand Guidelines Development: Creating detailed brand guidelines to ensure consistent application of your visual identity across all platforms and materials.

🔹 Collateral Design: Designing additional brand materials such as business cards, stationery, social media assets, and website elements.

🔹 Implementation & Delivery: Providing all necessary files, including vector and raster formats, and delivering the final assets along with guidelines for implementation.

Process

1. Enquiry stage

Objective: To understand the client's needs and determine project feasibility.

Process:

Initial Contact: Client reaches out with an inquiry or request for brand design services.

Consultation Meeting: Conduct a meeting (in-person or virtual) to discuss the client’s business, objectives, and vision for the brand.

Needs Assessment: Identify specific requirements, challenges, and goals.

Proposal Preparation: Prepare a proposal outlining the scope, timeline, and cost based on the consultation.

2. Onboarding

Objective: To formalize the project details and set expectations.

Process:

Contract Agreement: Finalize and sign contracts or agreements to formalize the partnership.

Project Brief: Develop a detailed project brief that includes deliverables, timelines, and budget.

Information Gathering: Collect necessary information, including existing brand materials, preferences, and access to relevant resources.

3. Brand startegy & Creative direction Presentation

Objective: To gain insights and build a strategic foundation for the brand.

Process:

Industry Research: Study the industry, market trends, and competitor landscape.

Audience Analysis: Research the target audience’s needs, preferences, and behaviors.

Brand Audit: Evaluate the current brand (if applicable) to identify strengths, weaknesses, and opportunities.

Strategic Insights: Compile research findings to inform the brand strategy.

4. Visual Identity Creation

Objective: To design the visual elements that represent the brand.

Process:

Concept Development: Create initial design concepts based on the brand strategy.

Design Iterations: Refine and revise designs based on client feedback.

Finalization: Select and finalize the logo, color palette, typography, and other visual elements.

Client Approval: Obtain client approval on the visual identity before moving forward.

6. Brand Presentatioon

7. Brand Guidelines Development

Objective: To ensure consistent application of the brand identity.

Process:

Guideline Creation: Develop comprehensive brand guidelines that cover logo usage, color schemes, typography, and imagery.

Document Design: Format the guidelines into a professional document or digital format.

Client Review: Share the guidelines with the client for review and adjustments if necessary.

Final Approval: Obtain final approval from the client.

8. Feedback and Revision(2x Revision).

9. Touchpoints

This includes; Product packaging, Stationery design & etc.

10. Offboarding

Objective: To finalize and deliver all brand assets and ensure successful implementation.

Process:

File Delivery: Provide the client with all necessary files, including vector and raster formats, and any other required assets.

Guidelines & Training: Deliver the brand guidelines and offer training or support on how to use and apply the brand elements.

Implementation Support: Assist with the initial application of brand assets if needed (e.g., on websites, marketing materials).

FAQs

"Why I Offer the One Logo Suite Concept Method to Clients"
"The One Logo Suite Concept Method results in fewer revisions and offers the client greater clarity by concentrating on a singular, focused direction."
NOTION
"I use Notion as my project management system and have created a dedicated client portal for each of my clients. All deliverables will be available in Notion, and you can check your portal for updates on your project at any time."
Rate/Budget
"My rates vary depending on the company and the specific deliverables required, ensuring that you receive a tailored solution that meets your unique needs. This approach allows me to provide the best value for your investment, delivering high-quality results that align with your business goals."

What's included

Brand Identity Package
1. Brand Strategy call. 2. Full brand strategy & Creative direction presentation deep into your business foundations identifying your audience, competitor analysis & personality. 3. Mood board:board with various pictures and colors that represent the mood, feel and vibe of the brand. 4. Brand Presentation (2x Revision). 5. File Formats: Vector Files: .AI (Adobe Illustrator) Raster Files: .PNG (with transparent background), .JPG (for general use). PDF: For print and high-quality use. EPS 6. Color Palette Primary Colors: Main colors used in the brand. Secondary Colors: Additional colors that complement the primary palette. Color Codes: HEX, RGB, and CMYK values for consistent color reproduction. 7. Font pairing Primary Typeface: The main font used for the brand. Secondary Typeface: Additional fonts for different uses (e.g., headings, body text). Font Files. 8. Full brand Guidelines and brand guidelines sheet Logo Usage: How to use the logo correctly, including spacing, size restrictions, and incorrect usages. Color Usage: Detailed guidance on color applications. Typography: Guidelines on font usage, including styles and sizes. Imagery Style: Recommendations for photography or illustration styles that align with the brand. 8. Cohesive logo suite. 9. Photography Direction. 10. Brand Pattern A brand pattern is an amazing feature to add to your brand. This can be created and formatted from just your logo and initials or can be created from any symbols or elements that we created for your brand. 11. And other required assets like Stationery design and Packaging design e.t.c.

Example projects