Essential - Visual Identity Design
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About this service
Summary
Why does your brand’s visual identity matter?
Because without it, your brand is just… noise.
And in today’s crowded market? Noise gets ignored.
When your brand doesn’t look the part—when it lacks that clear, distinctive visual identity—it gets lost in the shuffle. Forgotten. Blends in with the rest. And honestly? You deserve better than that.
Your visual identity is so much more than just a logo.
It’s how people see you, feel you, and remember you.
When it’s done right, it builds trust, sparks loyalty, and makes you unforgettable.
📈 A solid visual identity can increase brand recognition by up to 80%.
Yeah, it’s that powerful.
That’s where I come in. I help you craft a visual story that’s built around what makes your brand you—your ideas, your values, your vibe.
The result? A timeless, professional, and memorable identity that actually connects with your audience and makes them want to stick around.
Because branding isn’t just what you say.
It’s what they feel.
Process
Step 1: Brand Idea and Vision
We will start with a discovery call so I can understand your brand’s ideas and vision. This will ensure we are on the same page and that I can see your brand through your eyes. In this part of the process, we also discover all your brand needs.
Step 2: Conceptualization
Based on the things I discover, I make direction and create concepts for the foundation of the brand’s visual identity. As we choose and refine the concepts, we get a clear direction for the visual identity.
Step 3: Realization
Expanding on that foundation, I create all the necessary visual elements for your brand to ensure it looks great and consistent across all media and platforms. I test the elements for memorability and usability.
Step 4: Finalization
We complete the whole process by creating usage guidelines to ensure your brand will remain consistent and a charmer. The creation of a Brand Visual Guide is the climax of this story and the beginning of your brave new brand journey.
What's included
Brand Visual Elements
Logo, Typography, Color Palette, Shapes.
Brand Identity Guide
Unique visual guide for your new Brand's Identity.
Additional VIsual Elements
Depending on the needs of a business, business cards, letterheads, brochures, packages, menus, web banners, banners, etc.
Example projects
Skills and tools
Brand Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Framer