In this little project, I show the process of creating these amazing graphics step by step.
This was the main advertising graphic for Joule Performance's Black Friday promotion, Joule is a gaming-oriented company and the graphics are to be flashy and cinematic with products in focus and some brand elements like hexagons and their hex pattern seamlessly integrated into the scene.
Main graphic - FInal look
The first part of the process is figuring out the composition setup because of variety of media formats it will be displayed in, the goal is to make it seamlessly fit everywhere.
Composition sketch
The second step is figuring out the direction, and how are we going to form the background and foreground elements to show the brand and to emphasize the product, again done in very fast sketches.
Elements sketches
Then we just take the final idea and try out a few different options.
FInal Idea
The final idea is then finalized and developed into a working product in this case social media ads for the Black Friday campaign.
Final Designs
Social media previews
Website previews
Thanks for watching, if you want your ads to look this amazing get in touch, and let's make it happen.
