Nikola is a personal trainer, he’s on a mission to promote a healthy lifestyle and mindset through training for men to create balance in all areas of their lives and to break the common fitness myths.
Nikola needed guidance in developing a strategy based on his ideas and outlining his vision, mission, key values, and characteristics he will show.
Then, turning that into a brand story and defining a visual identity direction that would make him easily remembered and recognized.
Solution
Branding him as a holistic trainer, and then working through his values and target audience, we identified the attributes that a brand's appearance should show:
Masculine, dynamic, balanced, and simple.
This resulted in this awesome visual identity with a lot of elements focused on memorability, including social media templates, merch, and collateral.