Client: Nikola Lovric

Location: Novi Sad, Serbia

Services: Brand strategy, Visual Identity(Grafinity Essential)

Nikola is a personal trainer, he’s on a mission to promote a healthy lifestyle and mindset through training for men to create balance in all areas of their lives and to break the common fitness myths.

Nikola needed guidance in developing a strategy based on his ideas and outlining his vision, mission, key values, and characteristics he will show.

Then, turning that into a brand story and defining a visual identity direction that would make him easily remembered and recognized.

Branding him as a holistic trainer, and then working through his values and target audience, we identified the attributes that a brand's appearance should show:

This resulted in this awesome visual identity with a lot of elements focused on memorability, including social media templates, merch, and collateral.