This visual identity is part of makeup artist Katarina Bojkic's brand.

The client requested a simple logo with a blend of traditional and contemporary elegance, as well as a feeling of caring and femininity.

The rest of the visual elements follow the same direction and reflect the client's ideals of elegance and femininity in a simple typeface and darker color palette.

A thorough Brand Visual Guide made for this identity describes the rules and application of each visual element to ensure maximum effectiveness and scalability.