Brand Naming, Logo Design, Positioning & Tonality

pro

Arnav Kaushal

(0)

Starting at

800

About this service

Summary

In today’s competitive world, crafting a unique brand identity is more critical than ever. Let me help your brand stand out with a distinctive name, a compelling positioning statement, a clear and memorable logo, and a defined tonality that resonates with your audience. A strong brand identity ensures your target audience connects deeply with your brand—and I’m here to make that process effortless for you.

With hands-on experience in building my own successful brand and collaborating on numerous brands during my 5+ years as a Project Manager, I bring both expertise and passion to the table. You can count on me for thoughtful, high-quality results that will set your brand apart and help it thrive.

Process

Onboarding>Questionnaire Responses>Questionnaire Review>Nomenclature>Positioning Statement>Tagline>Brand Personality/Tonality>Logo Unit>QC>Delivery

This is a generic process flow which will be customized based on project specifications and your approval.

What's included

Nomenclature
A memorable name suitable for your brand which has been derived through an extensive creative process, based on predefined considerations. These considerations are pre-determined using a carefully designed questionnaire which will require your input, as nobody knows know your business that yourself. With this I can assure delivery of nomenclature options which would be memorable for the TG, appropriate for the industry and I will also conduct a preliminary research about existing entities(if any) with similar names to avoid future conflicts.
Positioning Statement
Craft a personalized Positioning Statement for the brand, based on your inputs in the questionnaire. This will clearly define your product's/service's intent to solve a specific problem for a set target audience. With this, we can expect your internal team to have better idea of the direction to take, guide marketing & communication strategies, and we explain the purpose of your brand.
Logo unit
Design a unique logo unit for your brand that represents the ethos we define in the Positioning Statement. The previously filled out questionnaire will provide insights necessary to choose design elements, colors and formatting of the logo unit, keeping in mind the end user.
Tagline
Heavily dependent on the Positioning Statement, a tagline will be derived from the same, capturing the essence of your entire positioning in one short and easy to digest tagline. This tagline will help you build brand recognition and create a key differentiator from your competitors.
Tonality
Once the Nomenclature, Positioning Statement & Tagline have been set, we elaborate further on other brand elements like brand personality and messaging tonality. This will provide guidelines for consistent communication across mediums.

Example projects