What's included

• Nomenclature

  A memorable name suitable for your brand which has been derived through an extensive creative process, based on predefined considerations. These considerations are pre-determined using a carefully designed questionnaire which will require your input, as nobody knows know your business that yourself. With this I can assure delivery of nomenclature options which would be memorable for the TG, appropriate for the industry and I will also conduct a preliminary research about existing entities(if any) with similar names to avoid future conflicts.

• Positioning Statement

  Craft a personalized Positioning Statement for the brand, based on your inputs in the questionnaire. This will clearly define your product's/service's intent to solve a specific problem for a set target audience. With this, we can expect your internal team to have better idea of the direction to take, guide marketing & communication strategies, and we explain the purpose of your brand.

• Logo unit

  Design a unique logo unit for your brand that represents the ethos we define in the Positioning Statement. The previously filled out questionnaire will provide insights necessary to choose design elements, colors and formatting of the logo unit, keeping in mind the end user.

• Tagline

  Heavily dependent on the Positioning Statement, a tagline will be derived from the same, capturing the essence of your entire positioning in one short and easy to digest tagline. This tagline will help you build brand recognition and create a key differentiator from your competitors.

• Tonality

  Once the Nomenclature, Positioning Statement & Tagline have been set, we elaborate further on other brand elements like brand personality and messaging tonality. This will provide guidelines for consistent communication across mediums.