Brand Identity

Rachel Campbell

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About this service

Summary

The perception of a brand relies on a unique set of visual, emotional, and cultural cues that define a company's image and differentiates it from its competitors. We will work closely with one another in order to develop and craft a suite of foundational assets that will serve as the brand’s identity; combining design, language, and values to create a cohesive and distinct blueprint from which the brand can grow and succeed. DELIVERABLES:

Brand Identity (4-6 weeks) *includes 2-3 concepts

Brand Questionnaire

Discovery Consultation

Logo & Submark

Palette

Typography

Social Application

Collateral Assets (Graphics, Iconography, Motion.etc...)

Final Assets (1 week):

*final formatting

Brand Toolkit (formatted accordingly i.e. vectors, AI, PNGs.etc...)

Brand Guidelines (PDF and/or Digital)

Feedback:

3 feedback calls of 45 minutes each provided throughout the process of working together excluding the initial discovery consultation. *open and subject to adjustment based on varying factors throughout the branding process.

Revisions:

2 rounds of minor revisions provided upon receiving the proposed brand concepts. *open and subject to adjustment based on varying factors throughout the branding process.

Please note that timeline is subject to change dependent on client feedback and feedback time.

What's included

Brand Toolkit
A Brand Toolkit is a comprehensive collection of resources and materials designed to ensure consistent and effective brand communication. It includes essential elements such as logos, color palettes, typography, imagery, and templates that reflect the brand's identity. By providing a unified set of tools, the Brand Toolkit enables teams to create cohesive and on-brand content across various platforms and touchpoints, reinforcing the brand's image and values in every interaction. A folder containing all the necessary assets will be provided.
Brand Guidelines
Brand Guidelines are a set of standards and instructions that govern the use and representation of a brand’s visual identity. These guidelines detail the proper usage of logos, colors, fonts, imagery, and other brand elements to maintain consistency and integrity. By adhering to these guidelines, all stakeholders ensure that the brand is presented uniformly and professionally.

Example projects