Mini Brand Refresh

Rachel Campbell

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About this service

Summary

Ideal for those seeking a brand update, the mini brand refresh focuses on the key elements of your brand, including the logo, color palette, typography, and collateral assets. This process preserves your brand’s core identity while refining the primary touchpoints to ensure alignment with your company's mission and vision, relevance in the present-day marketplace, and authentic consumer perception.

Process

DELIVERABLES:

Mini Brand Refresh (4 weeks)

*includes 2-3 concepts

Brand Questionnaire

Discovery Consultation

Logo & Submark

Palette

Typography

Collateral Assets (Graphics, Iconography, Motion.etc...) 

Final Assets (1 week):

*final formatting

Brand Toolkit (formatted accordingly i.e. vectors, AI, PNGs.etc...)

Feedback:

3 feedback calls of 30 minutes each provided throughout the process of working together excluding the initial discovery consultation.

*open and subject to adjustment based on varying factors throughout the branding process. 

Revisions:

2 rounds of minor revisions provided upon receiving the proposed branding concepts.

*open and subject to adjustment based on varying factors throughout the branding process.

Please note that timeline is subject to change dependent on client feedback and feedback time.

What's included

Brand Toolkit
A Brand Toolkit is a comprehensive collection of resources and materials designed to ensure consistent and effective brand communication. It includes essential elements such as logos, color palettes, typography, imagery, and templates that reflect the brand's identity. By providing a unified set of tools, the Brand Toolkit enables teams to create cohesive and on-brand content across various platforms and touchpoints, reinforcing the brand's image and values in every interaction. A folder containing all the necessary assets will be provided.

Example projects