Amplify Your Reach with Strategic Social Campaigns

Starting at

$

60

/hr

About this service

Summary

I offer data-driven paid social media ad campaigns designed to convert through strategic A/B testing of visuals, copy, hooks, and CTAs across platforms like Meta, Instagram, and TikTok. I’m certified in Google Ads, Meta Digital Marketing, HubSpot, and Paid Search Marketing, giving me both creative and analytical expertise. My approach blends storytelling with performance strategy to create campaigns that not only capture attention but deliver measurable results.

What's included

  • Ad Campaign Strategy & Framework

    Campaign goal setting (awareness, engagement, conversions) Audience targeting strategy (core, custom, and lookalike) Platform and placement recommendations Creative testing plan to identify high-performing formats

  • Creative Concept Development

    Brainstorming and storyboarding ad concepts Visual direction for static, carousel, or short-form video ads Hook and CTA ideation tailored to campaign goals Alignment of messaging tone with target audience insights

  • Copywriting & Hook Optimization

    3–5 ad copy variations for testing tone, structure, and CTA Scroll-stopping hooks and opening lines optimized for retention Caption and headline testing for CTR improvement Copy adjustments based on engagement and performance data

  • A/B Testing & Creative Variations

    Split-testing ad creatives (image vs. video, CTA vs. no CTA) Testing multiple hooks, visuals, and ad formats Tracking metrics such as CTR, CPC, and conversion rate Detailed test report with winning combinations and insights

  • Visual Asset Production & Optimization

    High-quality ad visuals tailored to feed, story, and reel placements Consistent branding elements (color, typography, and logo use) CTA placement strategy for higher engagement Light motion or animation elements for better retention

Recommendations

(5.0)

Amy Suto • Sutoscience LLC

Client • Aug 15, 2025

Jen is AMAZING. She blew me away with her approach to my design project, and I was really floored by her attention to detail and how she "got" what I wanted. It was as if she read my mind. Highly recommend working with Jen!

Chiara Berlusconi • Amino Z

Client • May 13, 2025

Chiara Berlusconi at Amino Z hired Jen and recommends working with them

Joe Brown • SMB

Client • Sep 10, 2024

Jen is an awesome designer! She helped us with some company swag and did a great job - was communicative, fast, and easy to work with!

David Pachkofsky • DAPPER Care

Client • Nov 20, 2023

Jen is one of the hardest working employees I've had the pleasure to work with over the last two decades. She’s very talented, eager to learn and has the right stuff when it comes to being a member of the founding team. She has no problem wearing many hats and doing whatever it takes when it’s crunch time and the eleventh hour. Diligence is the one trait I truly value and she’s got it. I’d be honored to personally vouch for her. A+

Jen is fantastic to work with. Thorough and attentive to details and our feedback, she brings fresh ideas and quality execution to our design projects. We really appreciate having her support and as we develop our brand.

L. C. • Timberdog®

Client • Feb 12, 2023

Jenny was and remains a trusted partner for much of our graphic journey at Timberdog®. She is able to turn designs around quickly and I loved her aesthetic - at once detailed, and yet uncluttered and clean. She is a self-taught savant and extremely proficient in multiple softwares required to complete the work. I would recommend Jenny to both small, nimble startups and flagship corporations, as she is adaptable to any environment, is a consummate professional, and is a pleasure to work with.


Skills and tools

Digital Marketer

Social Media Marketer

Social Media Strategist

Facebook Ads

Facebook Ads

Google Ads

Google Ads

HubSpot

HubSpot

Instagram Ads

Instagram Ads