I build brand identities from scratch — logo system, typography, colour, visual language and the guidelines that hold it all together once other people start using it.

Analysis comes before anything visual. Who the brand is for, what the category already looks like, and what everyone else is doing so we know what to avoid. Then I bring several distinct directions, each with the reasoning behind it, so you choose with arguments on the table rather than picking what looks nicest.

I also produce campaign imagery myself — art direction, AI generation and manual retouching — which means your brand launches with real images instead of stock. What includes? Brand analysis and positioning brief

2–3 distinct creative directions with rationale

Primary logo, secondary and stacked variations, icon and favicon

Typography system and colour palette

Supporting graphic elements and visual language

Brand guidelines document (logo usage, clear space, minimum sizes, light and dark applications)

Applied examples showing the identity in context

Production-ready files: AI, EPS, SVG, PDF, PNG