What's included

• Creative brief

  A detailed document that describes the objectives of the advertising campaign, the target audience, competition, tone, and voice of the brand, among other important details.

• Creative concepts

  Ideas for the advertising campaign, including possible slogans, images, key messages, etc. Key messages: The key points that the advertising campaign aims to communicate Advertising script: If a video advertisement is going to be produced, a script will be needed to guide the production and editing. Storyboards: In the case of a video or animation advertising campaign, storyboards may be needed to visually represent the sequence of scenes and transitions. Reference materials: Such as the brand style guide, research materials, and any other resources used to inform the creative strategy. Backup copies: Additional materials that may be necessary, such as automated response messages for email, copies for online ads, among others.

• Advertising copies

  This may include headlines, subheadings, body text, slogans, tags, and any other type of copy needed for the campaign. Campaign presentations: Visual or multimedia presentations to communicate and sell the advertising campaign to clients or other team members.