TheInbound Marketing It is a methodology that uses non-intrusive marketing techniques with the objective of contacting the buyer person and accompanying him throughout the entire purchasing process.

 

The main idea is to have users who are in the first phase of the cycle, so that they can be captured with content of interest to solve their doubts or Pains. Once captured, they are given content in each of the phases of purchase, content that is indicated for each of these phases. This is because a user does not look for the same thing when he has a need that when he assumes the need and wants to remedy it. With all this you get to move from a visit to a Web page to a lead, and from a lead to a customer.

 

In order to give this process, Inbound Marketing is divided into four phases:

Attraction. It is the first phase of the process and in it the aim is to attract the user to a Web page with information that is of interest. In this phase the main thing is to design a good strategy of attraction and see why channels must be disseminated information to reach the buyer person.

Conversion. In the second phase what is intended is to convert those visits captured in leads for a database. To achieve this conversion, you have to give the user something of value: An ebook, a template, or any other type of download that can help them to continue advancing in the process. You have to accompany this gift with a form for the user to leave their data.

Education.

Closing and loyalty. 

If we look back and stop again in the phases of inbound Marketing, we will soon realize that social networks can play an important role in each of them.

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