Brand Strategy

Top Independent

Andrea DiNardo

(2)

Starting at

/hr

About this service

Summary

Whether you're looking to refresh your brand or starting from scratch, we'll get you set up with a solid brand foundation that you can bring into your everyday strategy.

We'll work together in 3 phases:

Internal research and workshopping: To kick off the project, we'll dive into your business goals, founding story, and products or services.

External research: We'll look at your brand's key competitors and peers, your target audiences, and industry trends.

Strategy development: After extrapolating all the research, we'll build out the deliverables above.

Scope and pricing for this type of project will be dependent on the needs of your specific brand, so feel free to reach out with a bit more info to get a quote!

What's included

Messaging Hierarchy
Complete brand messaging, from your "reasons to believe" all the way up to your mission.
Brand Positioning + Story
An impactful bio for your brand, unearthing your reasons for being and communicating your value
User or Customer Personas
A detailed rundown of your target audiences and what motivates them
Brand Tone of Voice + Guidelines
A detailed guide on how your brand shows up in content

Example projects

Brand Tone of Voice + Creative Strategy

Brand Evolution with Divvy Homes

Recommendations

(5.0)

Luba Yudasina • Paloma

Client • Oct 2, 2024

Recommended

Andrea is awesome to work with! She is thoughtful, insightful, and excellent at what she does. Hope to work with her again in the future.

Justin Huskey • Infinite Red

Client • Jul 26, 2024

Recommended

Andrea is the best content strategist we’ve worked with. She organized our email campaigns and set up an advanced system to target specific audience subsets. An amazing experience!

Skills and tools

Brand Strategist