Brand Identity Package

Joaquin Prime

(0)

Starting at

3,500

About this service

Summary

Small business or startup looking to make a big impact? I specialize in bringing brand identities to life with a bit of playfulness or the unexpected. From designing for MTV, Hermés, Microsoft and Honda, to partnering with small businesses, startups and entrepreneurs, I have more than 10 years of expertise successfully building brands that audiences fall in love with.

A brand identity is not an expense – it is an investment. The result of that investment is not just a custom logo, but a holistic brand experience that undeniably impacts your business’ profitability and success. When you work with me, you get:

- My Brand Discovery Workshop, created to establish your brand's mission and values, define your brand’s personality and voice, and establish your brand goals and audience;

- A fully developed, custom identity that strategically positions your brand in the market, increasing your brand’s impact (and bottom line $) confidently and authentically;

- A custom, comprehensive Brand Guidelines Manual to define how elements of the brand are to be used in all forms of branded communications;

- A dedicated, expert creative partner that understands how to navigate the brand and strategy worlds to best achieve your goals and will help your brand overcome new challenges as you grow, offering guidance and support through launch and beyond.

I take on a limited number of projects at a time - which means that I give each project the creativity, attention and time that it deserves. My streamlined process is rooted in collaboration, and I’d love to collaborate with you to bring your brand the recognition it deserves!

What's included

Brand Discovery: Strategy + Visual Identity Development
In Depth Brand Discovery Workshop • Post Workshop: A strategic moodboard + detailed reference guide that establish the brand’s visual approach
3 Logo concepts to select from + Refinements
Up to 2 Rounds of visual refinements • Complete logo system (including secondary logo + adaptive logo/monogram) • Graphic elements (to extend selected visual approach) • Color palette + typography system w/ established hierarchy • Photography art direction
Collateral
Options include: Custom on-brand pattern for digital/print use • 1 swag item design (t-shirt, notebook, tote bag, sticker) • Business card design for up to 5 employees • Thank You card or announcement card • Set of 2 social media templates
Final Deliverables
Final files for selected/developed logo and any developed graphic elements - includes all necessary formats to reproduce in print, production and digital means at any scale. • Final File Usage Guide - details how to properly use your final files to ensure best results • Comprehensive Brand Guidelines Manual: An in depth guide that defines how elements of your brand are to be used in all forms of branded communications consistently, intentionally and strategically – from typography to color and all logo applications.

Example projects