Premium Brand Identity Package

Joaquin Prime

Starting at

3,500

About this service

Summary

3 Logo concepts to select from w/ Strategic Visual Approach, Graphic Elements + Comprehensive Guidelines: A fully customized brand system rooted in strategy. Includes creative discovery workshop, visual direction, logo suite, brand guidelines, and collateral.

Perfect for: new brands with a story to tell, established brands looking to expand their reach or brands with expanding product lines.

Process

Before we begin designing, you'll receive my welcome guide which outlines exactly what to expect during our time working together. It also includes some FAQs along with instructions on how to use our project management system (it's super easy, I promise!), where we will communicate about our project, leave inspiration and feedback, and keep up to date with exactly where we are in our process. You'll then receive a short research questionnaire so that we can make the most of our time during our Brand Discovery Workshop.

Next, we'll kick things off with my Brand Discovery Workshop, where we’ll jump on a video call to define your project goals, ways to connect with your audience and visual inspiration to guide us through the design process. I'll walk us through some exercises to help think of your brand in a way that will connect your mission (and what makes you special) with your audience. I'll use the results of our workshop to put together a moodboard to help illustrate how we can bring your brand's approach to life, and once it's approved, I'll begin developing logo concepts that are attractive, speak to your audience and connect with your brand story.

From there, I’ll present my 3 strongest concepts, each highlighting a different aspect of your business. Together, we’ll narrow it down to 1 or 2 concepts that we will refine to incorporate your feedback, resulting in a final logo that aligns with your brand’s mission.

Once the final identity is approved, I will provide you with all of your final files, organized and clearly labeled for use. We'll have a quick post project call to wrap up any questions you may have, I'll give you some pointers on how to use all the different file types and we can discuss potential next steps for your brand's upcoming design needs, whether it is for print, packaging, web or social media!

What's included

Premium Brand Discovery Workshop
We'll kick things off with a 120 minute, 1-on-1 workshop to establish your brand’s mission + values and uncover your brand’s personality, target audience + brand story. Results of this workshop – combined with extensive research and the findings of my competitive audit – are used to develop your brand’s unique market position + visual identity.
Post-Workshop
You'll receive a detailed reference guide and strategic moodboard that establishes your brand’s visual approach through a strategy driven, brand-centric lens. This guide will provide you with clarity and understanding around who your business is, along with insights on how to develop a one of a kind connection with your audience.
3 Logo Concepts to select from w/ Strategic Visual Approach
I’ll develop visual solutions that are attractive, speak to your audience and connect with your brand story. Insights from our conversations, your competitors and target audience are built into each concept.
Secondary Logo System (including abbreviated)
Your secondary logo system will include a range of logo layouts and alternates, ensuring that your brand’s identity maintains consistency, clarity and legibility, regardless of where your audience interacts with your brand – from huge horizontal billboards all the way down to app icons or logos on a small phone screen.
Color Palette + Typography System
You'll receive a cohesive, customized color palette that represents your brand's personality and energy, along with font selections that embody and amplify your brand's tone and aesthetic. Carefully considered hierarchy will be established to ensure that your new brand kit provides a full range of intentional communication solutions.
Photography Art Direction
A style guide will be provided to extend our brand's visual approach, ensuring that our brand's photography has a unique, curated perspective
Collateral (Choice of 2 items from below)
- Custom on-brand pattern for digital/print use - 1 swag item design (t-shirt, tote bag, pin or sticker) - Business card design for up to 5 employees - Set of 2 social media templates - Thank You card or note card design
Final Files
Your final files for your selected/developed logo suite and any developed graphic elements will be organized and clearly labeled, including each industry-standard format necessary to reproduce in print, production and digital means at any scale.
Final File Usage Guide
You'll receive this quick reference sheet that details how to properly use your final files to ensure industry standard best results.
Comprehensive Brand Guidelines Manual
You'll receive an in depth guide that defines how all of the elements of your brand are to be used in all forms of branded communications consistently, intentionally and strategically – from typography to color and all logo applications.