What's included

• Premium Brand Discovery Workshop

  We'll kick things off with a 120 minute, 1-on-1 workshop to establish your brand’s mission + values and uncover your brand’s personality, target audience + brand story. Results of this workshop – combined with extensive research and the findings of my competitive audit – are used to develop your brand’s unique market position + visual identity.

• Post-Workshop

  You'll receive a detailed reference guide and strategic moodboard that establishes your brand’s visual approach through a strategy driven, brand-centric lens. This guide will provide you with clarity and understanding around who your business is, along with insights on how to develop a one of a kind connection with your audience.

• 3 Logo Concepts to select from w/ Strategic Visual Approach

  I’ll develop visual solutions that are attractive, speak to your audience and connect with your brand story. Insights from our conversations, your competitors and target audience are built into each concept.

• Secondary Logo System (including abbreviated)

  Your secondary logo system will include a range of logo layouts and alternates, ensuring that your brand’s identity maintains consistency, clarity and legibility, regardless of where your audience interacts with your brand – from huge horizontal billboards all the way down to app icons or logos on a small phone screen.

• Color Palette + Typography System

  You'll receive a cohesive, customized color palette that represents your brand's personality and energy, along with font selections that embody and amplify your brand's tone and aesthetic. Carefully considered hierarchy will be established to ensure that your new brand kit provides a full range of intentional communication solutions.

• Photography Art Direction

  A style guide will be provided to extend our brand's visual approach, ensuring that our brand's photography has a unique, curated perspective

• Collateral (Choice of 2 items from below)

  - Custom on-brand pattern for digital/print use - 1 swag item design (t-shirt, tote bag, pin or sticker) - Business card design for up to 5 employees - Set of 2 social media templates - Thank You card or note card design

• Final Files

  Your final files for your selected/developed logo suite and any developed graphic elements will be organized and clearly labeled, including each industry-standard format necessary to reproduce in print, production and digital means at any scale.

• Final File Usage Guide

  You'll receive this quick reference sheet that details how to properly use your final files to ensure industry standard best results.

• Comprehensive Brand Guidelines Manual

  You'll receive an in depth guide that defines how all of the elements of your brand are to be used in all forms of branded communications consistently, intentionally and strategically – from typography to color and all logo applications.