What's included

• Signature Brand Discovery Workshop

  We'll kick things off with a 60 minute, 1-on-1 workshop where we define your brand’s personality and voice to inform the brand’s visual approach

• Post-Workshop

  You'll receive a strategic moodboard with insights that establish the brand’s visual approach.

• 3 Logo Concepts to select from w/ Strategic Visual Approach

  I’ll develop visual solutions that are attractive, speak to your audience and connect with your brand story. Insights from our conversations, your competitors and target audience are built into each concept.

• Secondary Logo + Abbreviated Logo

  Your secondary logo provides flexibility for a range of logo applications (for example, a horizontal version for a vertical primary logo). Your abbreviated logo can be used in smaller places, such as a social media profile or a web favicon.

• Color Palette + Typography Pairing

  You'll receive a cohesive, customized color palette that represents your brand's personality and energy, along with a pair of font selections that work together to address a range of hierarchy and application needs.

• Collateral (Choice of 1 item from below)

  • Business card design for up to 5 employees • Set of 2 social media templates • Thank You card or note card design

• Final Files

  Your final files for your selected/developed logos and any developed graphic elements will be organized and clearly labeled, including each industry-standard format necessary to reproduce in print, production and digital means at any scale.

• Final File Usage Guide

  You'll receive this quick reference sheet that details how to properly use your final files to ensure industry standard best results.

• Brand Guidelines Snapshot

  You'll receive a quick reference guide of how to use the brand’s primary elements, including color codes and guidance on font usage.