Brand Identity Design

Deep Dutt

Starting at

319

About this service

Summary

Our Brand Design Service creates a cohesive and strategic brand identity that enhances recognition and builds trust. From logo design and custom color palettes to typography selection and brand guidelines, every element is crafted for consistency and impact.

What sets this service apart is its research-driven approach, ensuring that the brand is not just visually appealing but also strategically positioned for long-term success.

Process

Initial Consultation & Requirement Gathering - Day 1

The brand’s style, tone, and functionality preferences are discussed.

The brand’s mission, values, audience, competitors, and product offerings are understood.

Any specific design preferences, inspirations, and must-have elements are noted.

Brand Strategy Planning - Day 2 to 3

A unique value proposition (UVP), brand voice and messaging tone are determined to highlight what sets the brand apart.

A strategy is developed for consistent branding.

Logo Design - Day 4 to 7

Logo type is determined based on brand strategy.

Initial sketches and drafts are made, exploring various brand concepts.

Iterative refinements are done to perfect the final design.

Final Logo Concept is designed.

Different variations and versions of the logo are crafted.

Color Palette - Day 8 to 9

A unique color palette is curated based on psychological impact and industry relevance.

Colors are applied to the Logo and different branding elements.

Primary and secondary colors are selected for digital and print applications.

Typography - Day 9 to 10

Font and Typefaces are chosen to complement the brand tone and enhance readability.

Font and Typefaces are applied to the Logo and branding elements.

Heading, subheading and body fonts are selected for finalization.

Brand Mockups & Applications - Day 11

Mockups of business cards, banners, merchandise, and digital assets are created.

Branding is applied to various marketing materials to assess effectiveness.

Brand Guidelines Development - Day 12 to 13

A detailed brand guideline document is prepared, outlining logo usage, color codes, typography rules, and design principles.

Instructions are included for applying branding across websites, social media, print materials, and marketing campaigns.

Client Review and Feedback - Day 14

The brand and its assets are presented for feedback on the overall look, feel, and functionality.

High-resolution logo & other asset files are provided in multiple formats, along with the brand guideline document.

Post Service Support

7 days of post-project delivery support is provided to address any issues or questions.

What's included

Brand Strategy
A brand with clear values is 60% more likely to attract loyal customers. In-depth research is done to define your brand’s unique value, messaging, and creative direction.
LOGO SUITE
A unique logo suite is designed including primary, secondary, and icon variations, ensuring scalability and clarity at any size for seamless use across all platforms.
COLOR SCHEME
Creative color palette is crafted based on psychology and industry relevance, ensuring visual harmony and brand identity.
TYPOGRAPHY
Professional fonts and typefaces are carefully paired to match the brand’s tone while ensuring contrast and readability.
Distinctive Design Elements
Branding is more than a logo. Custom icons and patterns are provided to enhance brand identity.
Brand in Real Life
Real-world mockups like business cards, packaging, and social media graphics are made to showcase brand-in-action.
Comprehensive Brand Guidelines
A detailed brand guideline document is provided, outlining logo usage, typography rules, color codes, design principles ad other tips to ensure uniformity among all the brand assets.
7 Days of Post Service Support
A full week of complimentary post-service support to address any issues or questions.
Optional FREE Services
Brand Slogan: A slogan that represents the Brand values, goals and uniqueness Trust-building Icons: 4 Different trust icons for brand website to reduce buyer hesitation Banner Design: 1 custom creative banner for brand website to drive more sales