Transformative Brand Identity Design

Tone Segurado

Starting at

3,500

About this service

Summary

Branding is more than a logo or a color scheme—it's the story that shapes how the world perceives you. An unforgettable brand builds trust, loyalty, and recognition. It captures the soul of your business and speaks directly to your audience.

I approach branding as both an art and a science. My method combines strategic thinking, creative exploration, and meticulous execution. By deeply understanding your business, I craft a brand identity that resonates and stands out in a crowded market.

With every project, I immerse myself in your vision and craft something that looks exceptional and embodies your mission. From strategy to execution, I ensure your brand becomes a powerful, cohesive force that drives growth and inspires confidence.

✨ Custom Solution Statement:

Can't find exactly what you're looking for? My services are modular and customizable to meet your unique needs. Whether you need a mix of branding, illustration, 3D modeling, or motion design, let's discuss how to craft the perfect solution just for you.

💬 Why Choose This Service? (Brand Design and Strategy)

Your brand is more than just a logo—it's the heartbeat of your business. I create compelling, strategic brand identities that resonate with your audience and leave a lasting impact. From brand strategy to visual identity systems, I ensure your brand looks polished, professional, and purposeful across every touchpoint. Elevate your presence and build brand loyalty with a cohesive, memorable identity that stands out.

Process

🚀 Our Journey Together:

Step 1: Brand Discovery - Deep dive into your story, values, and market landscape. Step 2: Strategy Blueprint - Outline a strategic plan that aligns your brand with your goals. Step 3: Concept Development - Craft initial ideas and visual directions. Step 4: Design and Iteration - Develop brand elements and refine through feedback. Step 5: Finalization and Delivery - Complete all assets and provide implementation guidance. Step 6: Post-Launch Support - Offer assistance and consultation to maintain consistency.

FAQs

What is included in the brand strategy process?
Our brand strategy process includes an in-depth discovery workshop, competitor analysis, audience profiling, brand audit, and crafting a unique brand strategy blueprint that defines your messaging, visual identity, and positioning.
How long does it take to develop a complete brand identity?
Typically, it takes 4-6 weeks. The timeline may vary based on the complexity and the number of revisions. We ensure thorough research, ideation, and design refinement to deliver the best results.
Can you redesign an existing brand identity?
Yes! Whether your brand needs a complete overhaul or a visual refresh, we assess your current assets and develop a strategy to elevate your brand's presence while maintaining core identity elements.
Do I get multiple design concepts to choose from?
Yes, we provide several initial logo and visual identity concepts, and we work collaboratively with you to refine the selected design.
What kind of deliverables do I receive?
You’ll receive high-resolution logo files, brand guidelines, typography systems, color palettes, social media assets, and more. All deliverables are in multiple formats, including PNG, SVG, PDF, and AI.
Will I own the rights to the final brand assets?
Yes, once the project is complete and the final payment is made, you will own full rights to the final brand assets.
Do you provide brand guidelines?
Absolutely! Brand guidelines are essential for consistency. We deliver a comprehensive guide that includes logo usage, typography rules, color applications, and visual dos and don'ts.
Can you design branded collateral like business cards and social media graphics?
Yes, we offer a full suite of collateral design services to ensure your brand looks consistent across all touchpoints.
How do you ensure the brand aligns with my vision?
We start with an in-depth discovery session where we understand your values, mission, and aesthetic preferences. Then, we develop moodboards and visual concepts that reflect your vision.
What if I want to make adjustments after the project is completed?
We include up to 3 revision rounds during the design process. After completion, we offer ongoing support and additional revisions as needed.
How do you ensure my brand stands out from competitors?
We start by conducting thorough competitor research and market analysis to identify gaps and opportunities. Our brand strategy workshop focuses on creating a unique identity that sets you apart and resonates with your audience.
Can you create a visual identity for a completely new brand?
Absolutely! Whether you’re launching a startup or revamping an existing brand, we build from the ground up, crafting a visual identity that is fresh, cohesive, and impactful.
How can I be sure that the design fits my target audience?
We tailor our approach by conducting audience research and persona development. This ensures that your brand not only looks great but also resonates with the right people.
What is the difference between brand identity and brand strategy?
Brand identity is the visual and sensorial elements (like logos and colors), while brand strategy is the overall approach to communicating your brand’s message and value. We integrate both to create a cohesive and impactful brand presence.
Will I be able to make small updates to my brand assets later?
Yes! We deliver fully editable files (like AI, PSD, and Figma) so you can make minor adjustments as needed. We also provide training on how to use and update your assets.

What's included

Brand Discovery and Strategy Workshop
An in-depth consultation session to uncover your brand’s essence, mission, vision, and core values. We analyze your audience, competitors, and market landscape to shape a brand that stands out.
Comprehensive Brand Audit
A thorough evaluation of your current brand assets and positioning. This includes competitor benchmarking and identifying areas for growth and differentiation.
Brand Strategy Blueprint
A strategic roadmap outlining your brand's messaging, tone of voice, visual direction, and positioning. This document becomes the foundation of all brand communications.
Visual Identity Design
Custom logo creation, including primary, secondary, and icon versions. Multiple design concepts and iterations ensure your logo is distinct and impactful.
Typography System
Selection of primary and secondary typefaces that reflect your brand's personality while maintaining readability and consistency across platforms.
Color Palette and Moodboard
Curated color schemes to establish a cohesive visual language, considering both digital and print applications.
Iconography and Graphic Elements
Unique, branded icons and decorative elements that enhance your visual storytelling and create consistency.
Brand Guidelines Document
A pragmatic guide covering logo usage, typography rules, color applications, and visual dos and don'ts. This ensures your brand stays consistent across all touchpoints.
Stationery and Corporate Collateral
Business cards, letterheads, email signatures, and presentation templates that reinforce your brand identity professionally.
Social Media Branding Pack
Custom social media assets, including profile pictures, cover images, post templates, and story designs to create cohesive branding across platforms.
Presentation and Pitch Decks
Professionally designed slide templates that maintain your brand aesthetic while delivering your message with clarity and impact.
Packaging and Label Design (if applicable)
Tailored designs that not only enhance product appeal but also reflect the brand’s core values and visual identity.
Marketing Asset Design
Branded templates and graphics for digital and print campaigns, including banner ads, flyers, and promotional materials.
Motion Branding (Animated Logos)
Bring your brand to life with animated logos and branded motion elements that add dynamic flair to videos and presentations.
Brand Activation Concepts
Creative ideas for brand launches, campaigns, and touchpoints to make your brand experience memorable and engaging.
Final File Delivery and Formats
High-resolution and web-optimized files (PNG, JPG, SVG, PDF) delivered with organized folders for easy implementation.
Implementation Support
Guidance and support during brand rollout to ensure smooth integration and consistency.
Brand Audit Report
A follow-up audit three months after implementation to assess brand consistency and impact.
Revision Rounds
Up to 3 rounds of revisions to fine-tune the brand elements and ensure complete satisfaction.
Post-Launch Consultation
Ongoing support for up to 30 days after launch to answer questions and guide brand application.