Transformative Brand Identity DesignTone Segurado
Branding is more than a logo or a color scheme—it's the story that shapes how the world perceives you. An unforgettable brand builds trust, loyalty, and recognition. It captures the soul of your business and speaks directly to your audience.
I approach branding as both an art and a science. My method combines strategic thinking, creative exploration, and meticulous execution. By deeply understanding your business, I craft a brand identity that resonates and stands out in a crowded market.
With every project, I immerse myself in your vision and craft something that looks exceptional and embodies your mission. From strategy to execution, I ensure your brand becomes a powerful, cohesive force that drives growth and inspires confidence.
✨ Custom Solution Statement:
Can't find exactly what you're looking for?
My services are modular and customizable to meet your unique needs. Whether you need a mix of branding, illustration, 3D modeling, or motion design, let's discuss how to craft the perfect solution just for you.
💬 Why Choose This Service? (Brand Design and Strategy)
Your brand is more than just a logo—it's the heartbeat of your business. I create compelling, strategic brand identities that resonate with your audience and leave a lasting impact. From brand strategy to visual identity systems, I ensure your brand looks polished, professional, and purposeful across every touchpoint. Elevate your presence and build brand loyalty with a cohesive, memorable identity that stands out.
What's included
Brand Discovery and Strategy Workshop
An in-depth consultation session to uncover your brand’s essence, mission, vision, and core values. We analyze your audience, competitors, and market landscape to shape a brand that stands out.
Comprehensive Brand Audit
A thorough evaluation of your current brand assets and positioning. This includes competitor benchmarking and identifying areas for growth and differentiation.
Brand Strategy Blueprint
A strategic roadmap outlining your brand's messaging, tone of voice, visual direction, and positioning. This document becomes the foundation of all brand communications.
Visual Identity Design
Custom logo creation, including primary, secondary, and icon versions. Multiple design concepts and iterations ensure your logo is distinct and impactful.
Typography System
Selection of primary and secondary typefaces that reflect your brand's personality while maintaining readability and consistency across platforms.
Color Palette and Moodboard
Curated color schemes to establish a cohesive visual language, considering both digital and print applications.
Iconography and Graphic Elements
Unique, branded icons and decorative elements that enhance your visual storytelling and create consistency.
Brand Guidelines Document
A pragmatic guide covering logo usage, typography rules, color applications, and visual dos and don'ts. This ensures your brand stays consistent across all touchpoints.
Stationery and Corporate Collateral
Business cards, letterheads, email signatures, and presentation templates that reinforce your brand identity professionally.
Social Media Branding Pack
Custom social media assets, including profile pictures, cover images, post templates, and story designs to create cohesive branding across platforms.
Presentation and Pitch Decks
Professionally designed slide templates that maintain your brand aesthetic while delivering your message with clarity and impact.
Packaging and Label Design (if applicable)
Tailored designs that not only enhance product appeal but also reflect the brand’s core values and visual identity.
Marketing Asset Design
Branded templates and graphics for digital and print campaigns, including banner ads, flyers, and promotional materials.
Motion Branding (Animated Logos)
Bring your brand to life with animated logos and branded motion elements that add dynamic flair to videos and presentations.
Brand Activation Concepts
Creative ideas for brand launches, campaigns, and touchpoints to make your brand experience memorable and engaging.
Final File Delivery and Formats
High-resolution and web-optimized files (PNG, JPG, SVG, PDF) delivered with organized folders for easy implementation.
Implementation Support
Guidance and support during brand rollout to ensure smooth integration and consistency.
Brand Audit Report
A follow-up audit three months after implementation to assess brand consistency and impact.
Revision Rounds
Up to 3 rounds of revisions to fine-tune the brand elements and ensure complete satisfaction.
Post-Launch Consultation
Ongoing support for up to 30 days after launch to answer questions and guide brand application.
FAQs
Our brand strategy process includes an in-depth discovery workshop, competitor analysis, audience profiling, brand audit, and crafting a unique brand strategy blueprint that defines your messaging, visual identity, and positioning.
Typically, it takes 4-6 weeks. The timeline may vary based on the complexity and the number of revisions. We ensure thorough research, ideation, and design refinement to deliver the best results.
Yes! Whether your brand needs a complete overhaul or a visual refresh, we assess your current assets and develop a strategy to elevate your brand's presence while maintaining core identity elements.
Yes, we provide several initial logo and visual identity concepts, and we work collaboratively with you to refine the selected design.
You’ll receive high-resolution logo files, brand guidelines, typography systems, color palettes, social media assets, and more. All deliverables are in multiple formats, including PNG, SVG, PDF, and AI.
Yes, once the project is complete and the final payment is made, you will own full rights to the final brand assets.
Absolutely! Brand guidelines are essential for consistency. We deliver a comprehensive guide that includes logo usage, typography rules, color applications, and visual dos and don'ts.
Yes, we offer a full suite of collateral design services to ensure your brand looks consistent across all touchpoints.
We start with an in-depth discovery session where we understand your values, mission, and aesthetic preferences. Then, we develop moodboards and visual concepts that reflect your vision.
We include up to 3 revision rounds during the design process. After completion, we offer ongoing support and additional revisions as needed.
We start by conducting thorough competitor research and market analysis to identify gaps and opportunities. Our brand strategy workshop focuses on creating a unique identity that sets you apart and resonates with your audience.
Absolutely! Whether you’re launching a startup or revamping an existing brand, we build from the ground up, crafting a visual identity that is fresh, cohesive, and impactful.
We tailor our approach by conducting audience research and persona development. This ensures that your brand not only looks great but also resonates with the right people.
Brand identity is the visual and sensorial elements (like logos and colors), while brand strategy is the overall approach to communicating your brand’s message and value. We integrate both to create a cohesive and impactful brand presence.
Yes! We deliver fully editable files (like AI, PSD, and Figma) so you can make minor adjustments as needed. We also provide training on how to use and update your assets.
Contact for pricing
Tags
Adobe Creative Cloud
Adobe Illustrator
Cinema 4D
Figma
Redshift
Brand Design
Brand Strategist
Visual System Designer
Service provided by
Tone Segurado proLisbon, Portugal
- 32
- Followers
Transformative Brand Identity DesignTone Segurado
Contact for pricing
Tags
Adobe Creative Cloud
Adobe Illustrator
Cinema 4D
Figma
Redshift
Brand Design
Brand Strategist
Visual System Designer
Branding is more than a logo or a color scheme—it's the story that shapes how the world perceives you. An unforgettable brand builds trust, loyalty, and recognition. It captures the soul of your business and speaks directly to your audience.
I approach branding as both an art and a science. My method combines strategic thinking, creative exploration, and meticulous execution. By deeply understanding your business, I craft a brand identity that resonates and stands out in a crowded market.
With every project, I immerse myself in your vision and craft something that looks exceptional and embodies your mission. From strategy to execution, I ensure your brand becomes a powerful, cohesive force that drives growth and inspires confidence.
✨ Custom Solution Statement:
Can't find exactly what you're looking for?
My services are modular and customizable to meet your unique needs. Whether you need a mix of branding, illustration, 3D modeling, or motion design, let's discuss how to craft the perfect solution just for you.
💬 Why Choose This Service? (Brand Design and Strategy)
Your brand is more than just a logo—it's the heartbeat of your business. I create compelling, strategic brand identities that resonate with your audience and leave a lasting impact. From brand strategy to visual identity systems, I ensure your brand looks polished, professional, and purposeful across every touchpoint. Elevate your presence and build brand loyalty with a cohesive, memorable identity that stands out.
What's included
Brand Discovery and Strategy Workshop
An in-depth consultation session to uncover your brand’s essence, mission, vision, and core values. We analyze your audience, competitors, and market landscape to shape a brand that stands out.
Comprehensive Brand Audit
A thorough evaluation of your current brand assets and positioning. This includes competitor benchmarking and identifying areas for growth and differentiation.
Brand Strategy Blueprint
A strategic roadmap outlining your brand's messaging, tone of voice, visual direction, and positioning. This document becomes the foundation of all brand communications.
Visual Identity Design
Custom logo creation, including primary, secondary, and icon versions. Multiple design concepts and iterations ensure your logo is distinct and impactful.
Typography System
Selection of primary and secondary typefaces that reflect your brand's personality while maintaining readability and consistency across platforms.
Color Palette and Moodboard
Curated color schemes to establish a cohesive visual language, considering both digital and print applications.
Iconography and Graphic Elements
Unique, branded icons and decorative elements that enhance your visual storytelling and create consistency.
Brand Guidelines Document
A pragmatic guide covering logo usage, typography rules, color applications, and visual dos and don'ts. This ensures your brand stays consistent across all touchpoints.
Stationery and Corporate Collateral
Business cards, letterheads, email signatures, and presentation templates that reinforce your brand identity professionally.
Social Media Branding Pack
Custom social media assets, including profile pictures, cover images, post templates, and story designs to create cohesive branding across platforms.
Presentation and Pitch Decks
Professionally designed slide templates that maintain your brand aesthetic while delivering your message with clarity and impact.
Packaging and Label Design (if applicable)
Tailored designs that not only enhance product appeal but also reflect the brand’s core values and visual identity.
Marketing Asset Design
Branded templates and graphics for digital and print campaigns, including banner ads, flyers, and promotional materials.
Motion Branding (Animated Logos)
Bring your brand to life with animated logos and branded motion elements that add dynamic flair to videos and presentations.
Brand Activation Concepts
Creative ideas for brand launches, campaigns, and touchpoints to make your brand experience memorable and engaging.
Final File Delivery and Formats
High-resolution and web-optimized files (PNG, JPG, SVG, PDF) delivered with organized folders for easy implementation.
Implementation Support
Guidance and support during brand rollout to ensure smooth integration and consistency.
Brand Audit Report
A follow-up audit three months after implementation to assess brand consistency and impact.
Revision Rounds
Up to 3 rounds of revisions to fine-tune the brand elements and ensure complete satisfaction.
Post-Launch Consultation
Ongoing support for up to 30 days after launch to answer questions and guide brand application.
FAQs
Our brand strategy process includes an in-depth discovery workshop, competitor analysis, audience profiling, brand audit, and crafting a unique brand strategy blueprint that defines your messaging, visual identity, and positioning.
Typically, it takes 4-6 weeks. The timeline may vary based on the complexity and the number of revisions. We ensure thorough research, ideation, and design refinement to deliver the best results.
Yes! Whether your brand needs a complete overhaul or a visual refresh, we assess your current assets and develop a strategy to elevate your brand's presence while maintaining core identity elements.
Yes, we provide several initial logo and visual identity concepts, and we work collaboratively with you to refine the selected design.
You’ll receive high-resolution logo files, brand guidelines, typography systems, color palettes, social media assets, and more. All deliverables are in multiple formats, including PNG, SVG, PDF, and AI.
Yes, once the project is complete and the final payment is made, you will own full rights to the final brand assets.
Absolutely! Brand guidelines are essential for consistency. We deliver a comprehensive guide that includes logo usage, typography rules, color applications, and visual dos and don'ts.
Yes, we offer a full suite of collateral design services to ensure your brand looks consistent across all touchpoints.
We start with an in-depth discovery session where we understand your values, mission, and aesthetic preferences. Then, we develop moodboards and visual concepts that reflect your vision.
We include up to 3 revision rounds during the design process. After completion, we offer ongoing support and additional revisions as needed.
We start by conducting thorough competitor research and market analysis to identify gaps and opportunities. Our brand strategy workshop focuses on creating a unique identity that sets you apart and resonates with your audience.
Absolutely! Whether you’re launching a startup or revamping an existing brand, we build from the ground up, crafting a visual identity that is fresh, cohesive, and impactful.
We tailor our approach by conducting audience research and persona development. This ensures that your brand not only looks great but also resonates with the right people.
Brand identity is the visual and sensorial elements (like logos and colors), while brand strategy is the overall approach to communicating your brand’s message and value. We integrate both to create a cohesive and impactful brand presence.
Yes! We deliver fully editable files (like AI, PSD, and Figma) so you can make minor adjustments as needed. We also provide training on how to use and update your assets.
Contact for pricing