Brand Identity from Scratch
Starting at
$
1,200
About this service
Summary
FAQs
Are any revisions included?
Two thoughtful rounds of feedback are built into each key phase. also you can add-on additional revisions if needed.
Do I need brand strategy before this?
Yes. a clear strategy is the foundation for good branding. If you don’t have that yet, I offer a dedicated Brand Strategy Package to clarify your story, audience, positioning, and tone before we dive into visuals.
Can I skip the strategy and just get a logo?
I don’t recommend it. A logo without strategy is just decoration. The goal is to build a brand that lasts. not just a look.
What if I already have a logo?
If it aligns with your current goals and feels future-ready, we can build around it. If not, we’ll discuss refining or rebuilding it.
Will I receive all final files?
Yes. You’ll get a structured folder with logo files, brand assets, and your brand guide in formats for print, web, and digital use.
Do you offer packaging design too?
Yes, but only after the brand identity is in place. Packaging builds on the foundation of brand strategy and identity to bring the brand to life on shelf.
Can I add other things like social templates or decks?
Definitely. Let me know upfront and I’ll quote those as add-ons or create a custom bundle.
Can my internal team or other designers use the brand system?
Yes. You’ll get a brand guide and a clean, editable design system in Figma. It’s built to be clear, scalable, and easy to use by others down the line.
How long does the identity process take?
Usually 3–4 weeks, depending on feedback speed and scope.
What's included
Brand Discovery Session
A focused 1-on-1 session to understand your brand’s vision, audience, and personality. This sets the direction for everything that follows.
Creative Direction
Moodboards and a visual tone exploration that align with your strategy and personality. We’ll define what your brand should feel and look like.
Custom Logo Design
A full logo suite including the primary logo, secondary mark, monogram, and favicon. Built to be recognizable, versatile, and future-ready.
Typography & Brand Colors
Strategic font and color selections that reflect your personality and improve recognition across every touchpoint.
Brand Application Mockups
Visual previews of your brand in real-world settings like packaging, social media, or stationery. This helps you launch with clarity and confidence.
Base Brand Guidelines
A PDF guide detailing logo usage, type rules, color codes, and brand examples. Easy to share, easy to use.
Design System (Optional Add-On)
A structured Figma/Illustrator system that future designers or teams can build on. Scalable, editable, and built for consistency.
Duration
3 weeks
