Brand Strategy
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About this service
Summary
FAQs
Is this needed before brand identity or packaging?
Yes. Strategy sets the foundation for design. Without it, you’re just decorating. This process ensures your visual identity actually aligns with your goals and audience.
What if I already have a mission and vision?
Great. We’ll review, refine, and make sure they still align with where your brand is headed. Most clients come in with a starting point. we make it sharper.
How long does the strategy process take?
Typically 2 to 3 weeks, depending on how quickly we move through feedback and reviews.
What do I get at the end of this?
You’ll receive a clear, presentation-style strategy deck in PDF format along with editable Figma slides. It includes brand story, audience personas, tone of voice, messaging, and positioning. everything you need to guide future design or marketing.
Can I use this with other designers or agencies later?
Absolutely. That’s the point. This becomes the core reference for any creative or marketing team working with your brand.
Is this helpful even if I’m not ready to design yet?
Yes. If you’re still raising funds, validating a product, or preparing to launch, strategy gives you the clarity and confidence to speak about your brand consistently from day one.
Do you help with naming or tagline development?
Naming and taglines are not part of this package by default, but can be added as custom add-ons if needed.
Can this be used for investor decks or pitch material?
Definitely. Many of my clients use this strategy work to align internal teams and build credibility in investor conversations.
Is it collaborative or do I just receive a final file?
Very collaborative. We go through sessions together, and your feedback is part of the process at every step. This isn’t a black box, it’s a partnership.
What's included
1-on-1 Brand Discovery Session
A guided conversation to unpack your brand’s vision, goals, challenges, and potential. This shapes the direction for the rest of the strategy.
Brand Story and Purpose Clarification
We help define why your brand exists and how it should be remembered. The story behind what you do and who you serve.
Mission, Vision, and Values Refinement
Powerful, usable statements that guide decisions, inspire action, and align your team.
Brand Personality and Tone of Voice Framework
We define how your brand should feel and sound across all touchpoints. This sets the emotional tone that connects with your audience.
Ideal Customer Personas
Detailed profiles that bring your audience into focus. What they value, how they think, and what motivates their decisions.
Competitive Landscape and Positioning Map
We audit your category and define where you stand. This ensures your brand occupies a distinct space and avoids blending in.
Unique Selling Propositions
Clear articulation of what sets you apart. Defined across product, category, and brand levels.
Brand Archetype Alignment
We align your brand with a narrative archetype to guide tone, behavior, and emotional resonance.
Messaging Pillars and Core Brand Narrative
Foundational messages that guide campaigns, web copy, and brand communications. These keep your voice clear and consistent.
Verbal Identity Guide
A practical reference for writing voice and tone, including copy structure, dos and don’ts, and style guidance.
Launch Positioning Strategy
A focused snapshot of how your brand should be positioned in the market today and where it can go next.
Go-to-Market Moodboard
A visual moodboard built around your positioning and personality. This informs and inspires future identity or packaging work.
Skills and tools
Brand Design
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma