What's included

• Discovery & Research (or UX Review)

  This phase is adaptable to either creating new designs or reviewing existing solutions. If working on an existing product, a UX review is conducted to assess its current state, identify pain points, and suggest improvements. For new products, traditional research methods are employed to establish a strong foundation. Deliverables: 1. User Research (if needed): Conducting interviews, surveys, and usability tests to gather new insights or validate assumptions. 2. UX Review: Evaluating existing designs or solutions to identify usability issues, areas for improvement, and opportunities for optimization. 3. User Personas & Empathy Maps (if needed): Developing or refining user personas and empathy maps based on existing user data or new research.

• Conceptualization

  During this phase, key ideas are transformed into tangible wireframes, ensuring a clear direction for the overall design. Deliverables: 1. Wireframes: Low-fidelity wireframes that define the basic layout and structure of the interface. 2. User Testing (Early): Testing wireframes with users to validate the overall structure and navigation before moving into high-fidelity design.

• Design Execution

  In this phase, the design moves from wireframes to fully polished mockups, interactive prototypes, and a comprehensive design system, ensuring visual consistency and brand alignment. Deliverables: 1. High-Fidelity Mockups: Detailed mockups that bring the visual design to life, including branding and interface design. 2. Interactive Prototypes: Clickable prototypes to test user flows and interactions. 3. Design Systems: Reusable design components, UI patterns, and style guides to ensure consistency across all platforms.

• Testing & Iteration

  This phase focuses on refining the design based on user feedback and usability testing, ensuring the product meets user needs before development. Deliverables: Conducting tests with real users to validate design decisions and identify any usability issues.

• Design Handoff

  Here, the finalized designs are handed over to the development team with all necessary assets and documentation to guide the build process. Deliverables: Detailed design specifications, assets, and documentation for developers to ensure smooth implementation.

• Post-Launch Support

  After launch, continued support is offered to ensure the product remains effective and user-friendly, adapting to any changes needed over time. Deliverables: Post-Launch Support: ongoing design updates and support to address any issues or improvements post-launch.