Social Media Strategy & Management
Who is Aryam Abreu Delgado? 🏡
Aryam Abreu Delgado (@aryamabreud) is a licensed real estate agent with Keller Williams Realty based in Winter Park, Florida, serving the greater Orlando area. Specializing in helping first-time buyers navigate the homebuying process with confidence, Aryam brings a bilingual, client-first approach to one of the most important financial decisions of his clients' lives.
When I came on board in early March 2026, Aryam had no social media presence at all — I built his Instagram, Facebook, and additional platform accounts from the ground up.
My Role 📲
Set up and launched all social media accounts from zero
Developed a bilingual (English a:nd Spanish) content strategy targeting first-time homebuyers across the greater Orlando market
Built and managed the full content calendar across Instagram and Facebook
Produced all content assets independently: static posts, educational carousels, and Reels
Wrote all copy, hooks, and captions in both English and Spanish tailored to a B2C real estate audience
Created educational first-time buyer content to position Aryam as a trusted local market expert
Monitored performance weekly and refined strategy based on engagement and reach data
Aligned content with both brand awareness and lead generation goals
Results ⭐️
In the first month:
Built a fully active, publishing social media presence across platforms from absolute zero
Grew Facebook to 66 followers organically in the first month
Grew Instagram to 14 followers with consistent educational content
Fast forward 2.5 months:
Grew Instagram from 0 to 39 followers
Grew Facebook from 0 to 78 followers
Achieved Instagram engagement rate of 25.65% (vs. 1–5% industry average for real estate)
Achieved Facebook engagement rate of 22.4%
Top-performing Reel reached 240 organic accounts
Generated 160 Facebook interactions in a single day
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Social Media Marketing Strategy and Management
Who is DIY Custom Closet? 🏠
DIY Custom Closet (@diycustomcloset) is a B2C home organization brand that empowers homeowners to design and build their own custom closets at a fraction of the cost of traditional installation. The brand merges a hands-on DIY spirit with pro-grade components — helping everyday people turn cluttered spaces into their dream closets without hiring a contractor.
When I came on board in mid-March 2026, the brand had 14 Instagram followers and 12 Facebook followers — and virtually no social media presence, content strategy, or posting cadence in place.
My Role 📲
Built the full social media strategy from the ground up across Instagram and Facebook
Developed and managed a structured content calendar and consistent posting schedule
Produced all content assets independently: static posts, educational carousels, and Reels
Wrote all copy — hooks, captions, and CTAs — tailored to a B2C home organization and DIY audience
Identified and applied platform best practices for short-form video (Reels) to maximize organic reach
Launched and managed paid Facebook ad campaigns beginning late April to accelerate audience growth
Monitored weekly performance and delivered monthly analytics breakdowns with actionable recommendations
Continuously refined content strategy based on engagement data, reach trends, and top-performing formats
Results ⭐️
In the first month:
Gained 2x more new followers than in the previous 3 months combined
Generated 4x more interactions than the prior month
Doubled the engagement rate by optimizing content format and posting cadence
Established the brand's first consistent social media presence from zero
From launch to today (10 weeks of management):
Results ⭐️
In the first month:
2x more new followers than in the previous 3 months combined
4x the number of interactions than the previous month
Doubled the engagement rate
Fast forward 10 weeks:
Grew Instagram followers from 14 to 54
Grew Facebook followers from 12 to 156
Expanded combined audience from 26 to 210 followers
Instagram engagement rate of 26.1% far exceeds the home & lifestyle industry average of 3–5%, reflecting a highly engaged audience built through strategic, niche-specific content
Top-performing Reel reached 217 organic accounts in a single day — without any paid promotion
Facebook paid campaigns launched in late April drove the account from ~20 to 156 followers in under 3 weeks, demonstrating strong ad-to-follow conversion
Content mix spans static posts, multi-slide educational carousels, and short-form Reels — all produced independently from concept to publish
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Social Media Marketing Strategy and Management
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BrightPath Restoration | Top Roofing, Gutters & Siding Contract…
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Samaritan Resource Center Newsletter- It has been a year since I started working with SRC making their monthly newsletter and social media content, it has been a great journey!
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Substack and Instagram post- I wrote one article For Lyrea about the origin and significance of Gargoyles! To go with the article I designed a carousel post for their Instagram to go with it! Let me know what you think.
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I had so much fun creating the website and brand identity for Lyrea, a company that sells art from artists around the world based on the theme of stories and adventure. I designed the website on Shopify and made the illustration elements by hand using Procreate.
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These are some of my favorite posts that I have made for the Samaritan Resource Center. SRC is a non-profit that helps homeless individuals find housing and resources in Central Florida. Working with them has been a blast. I help them make social media content like this as well as their newsletter. 😊
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I had the amazing privilege of working with Chess Potential, creating their website and branding identity. They work with people from all ages providing chess training and coaching at any level. 🎉 For their website I used Wix, the illustrations and logo pieces were done by me, and some of the elements you see such as lettering and fronts are from Canva.
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