Roxana Da Silva

Meet Roxana

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I’m Roxana Da Silva, a Miami-based UGC Strategist & Journalist who creates premium, conversion-focused short-form videos that still feel human and believable. With 6+ years spanning journalism and marketing strategy across the U.S. and Latin America, I’m comfortable turning a brief into content that’s clear, on-brand, and built for performance on TikTok, Reels, and paid social.