Roseline Bassey

Most fragrance brands sell products. Aurelle needed to sell a feeling.

I developed the full creative direction for Aurelle's social media repositioning, moving the brand from mass-market to premium lifestyle. That meant building a visual system around three content pillars:...

Flavour Lab needed a social feed that made food feel as exciting as it tastes.

I built a layout system around bold typography and dynamic compositions, varied enough to keep the feed fresh, consistent enough to stay on-brand.

The goal: scroll-stopping content that makes you hungry before you read a word. See the full project here.

A social media design for Flavour Lab, a modern restaurant brand making food feel exciting and craveable. I designed a collection of unique social media layouts built around bold typography, strong visual hierarchy, and dynamic compositions. Each layout was intentionally...

How do you constantly market a home fragrance brand without appearing too salesy?

The answer lies in visual storytelling. It's about finding the balance between showcasing a product and creating emotional connections with the audience. One way of doing that is by fitting products...