Ronan Hoogmoed

Refractions Label - Logo & Brand

I developed the brand for newly created "Refractions", a British electronic music label. We played around with various lighting effects to create that name connection, leading to this bold design style for use in all label content.

A while ago, I worked together with Protocol Recordings to develop an artist program that will build long-term relationships. We ended up creating an artist development program that helps them create a personal brand and unique style under the label.

Research was done by...

Branding for 2026 - Socials & Website

The final piece of my rebranding for this year is the social content and website. For the socials, my intention is to create more interaction and involve people more in my workflow, while my website received a full rework and rewrite.

Branding for 2026 - Branding & Colours

Highlighting the luxury style I will be using going forward, the dark marble texture (made in Blender) paired with dark green hues, complimented by a very light green for typography.