Roger Kaleba
Senior Visual Architect |FinTech, Web3, and AI startups.
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Roger is ready for their next project!
I noticed something off on Selfin's site a while back, today i couldn't leave it alone
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If a screen works in both light and dark mode without extra noise, the structure is solid. Styling is the last layer clarity is the first.
I redesigned the “Secure Your Account” flow for Equity Mobile to make security simple, clear, and human.
The silence hit harder than I expected.
When I first joined Contra, I upgraded to Pro, thinking it would give me momentum.
It didn’t.
No clients. No messages. Just quiet.
And for someone who’s been designing for years that silence hits differently.
But here’s what I learned:
The...
The Most Ignored Flow Password Reset
Most users hit this screen when they’re already frustrated.
One confusing step, and they’re gone.
I rebuilt the flow to feel calm, fast, and human,
clear feedback, minimal steps, and a small moment of relief at the end.
Because good UX isn’t...
