Roger Kaleba
Senior Visual Architect |FinTech, Web3, and AI startups.
Ready for work
Roger is ready for their next project!
If a screen works in both light and dark mode without extra noise, the structure is solid. Styling is the last layer clarity is the first.
I redesigned the “Secure Your Account” flow for Equity Mobile to make security simple, clear, and human.
The Most Ignored Flow Password Reset
Most users hit this screen when they’re already frustrated.
One confusing step, and they’re gone.
I rebuilt the flow to feel calm, fast, and human,
clear feedback, minimal steps, and a small moment of relief at the end.
Because good UX isn’t...
The silence hit harder than I expected.
When I first joined Contra, I upgraded to Pro, thinking it would give me momentum.
It didn’t.
No clients. No messages. Just quiet.
And for someone who’s been designing for years that silence hits differently.
But here’s what I learned:
The...
🚨 Most products don’t need a redesign.
They need clarity.
I see it all the time teams obsessing over pixels, gradients, or animations…
but struggling to explain what the product even does in one sentence.
You can make the UI look clean and modern,
but if users can’t “get it”...
rogeruiux.xyz
rogeruiux
I’m Roger, A UI/UX designer who partners with SaaS, fintech, and Web3 founders to turn broken user experiences into scalable growth. My focus isn’t just making things look good it’s fixing the friction that kills signups, trials, and revenue.