Roco Medina

Typographic project

Creating a unique typography by merging two existing ones.

Ootopia is a Mexican brand specializing in luxury sunglasses. The name derives from "Utopia"—an idealized, perfect, and harmonious place.

The Visual Strategy The design challenge was to translate the sensation of a "perfect view" into a minimal symbol. We constructed the icon by...

Sharing one of my latest projects. A brand identity and custom website for Kuppa, a mobile coffee and pastry experience.

Would love to hear your thoughts!

As Sustainable Ocean Alliance’s fractional Director of Marketing and Creative Director, I supported the organization through a full-scale rebrand, redefining how the world experiences SOA’s mission and momentum. Guided by SOA’s belief that “the ocean needs clarity, scale, and...