pro
Rob Sicat
Hype videos and visuals that move business
A brand film for Fountain, the platform behind the frontline
workforce that delivers your packages, serves your food and stocks
your shelves. It opens in grain and monochrome: gears grinding,
workers caught in the teeth, a hiring process that loses people.
Then one line, "life can be much simpler," and the color arrives.
Cutout collage, halftone texture, flat geometry and rendered 3D,
held to four colors. The hero fact is an offer in 30 minutes
instead of 30 days. The subject is the parent who finds work that
fits, and the worker who goes from entry level to leadership.
Not moving faster. Moving people forward.
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A launch film for Adaptive, an AI that builds custom software
from a simple prompt. One bakery owner types three
sentences. Three working tools appear: an order inbox, a triage
feed, a label printer. Then one word changes, and the film stops
being about a bakery.
3D environments, animated interface, kinetic typography. Built
in After Effects.
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Building new for myself and love how the UI and animations are turning out.
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This took a day to edit.
It went fast because we'd already done the hard part. We learned Athena's business and built a narrative spine. One spine spawns fifty assets, and this video is just one of them.
Now we make their content on a rolling basis.
Speed and quality. You can have both.
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