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A brand film for Fountain, the platform behind the frontline
workforce that delivers your packages, serves your food and stocks
your shelves. It opens in grain and monochrome: gears grinding,
workers caught in the teeth, a hiring process that loses people.
Then one line, "life can be much simpler," and the color arrives.
Cutout collage, halftone texture, flat geometry and rendered 3D,
held to four colors. The hero fact is an offer in 30 minutes
instead of 30 days. The subject is the parent who finds work that
fits, and the worker who goes from entry level to leadership.
Not moving faster. Moving people forward.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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THE ATTENTION GAP 1 — A speculative advertising campaign for ElevenLabs.
AI has made creative production almost limitless.
But when everyone can create more, creation stops being the scarce resource.
Attention is.
This campaign explores that tension through a six-part visual progression — from abundance and sameness to humanity, silence and finally a question:
What deserves to be heard?
The project is not anti-AI. AI is the medium and the context.
The creative challenge was deciding what to generate, what to reject, and ultimately, what to leave empty.
Concept, Creative Direction & Editing — Vanesa Martinez
The hero sets the tone for the whole page.
Exploring a couple of ways to get it right.
38 voted
68%
18 voted
32%
56 votes
Closed
I can go with A
Yesterday, I said I was cooking… 👀
Here’s what came out of the kitchen.
For this one, I created a fictional sneaker brand called VOLT and turned it into a full AI UGC-style commercial — from the initial concept all the way to the final video and voiceover.
The workflow:
ChatGPT → concept + creative direction
Google Flow → visuals + video
ElevenLabs → voiceover
No physical product. No actors. No traditional production.
What do you think?
#Day8 #CreatingWithAI #AIUGC #AIVideo #AICreator #GenerativeAI #ChatGPT #GoogleFlow #ElevenLabs
AI Video ProductionChatGPTaivideoaivideocreationugccreatorAI Content CreationGraphic DesignElevenLabsGoogle Flow
Nice work