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Richard Taylor
I build brand identities that help businesses sell
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Pittsburgh, USA
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Pittsburgh, USA
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Instragram pro mockup
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Tempron is a mid-sized advertising company looking to modernize its brand identity with a stronger, more consistent digital presence. The goal was to refresh the logo while keeping the existing yellow and deep burgundy color foundation, then expand the system with complementary colors that improve contrast and flexibility. The final direction focuses on a bold, recognizable symbol that can work independently across social media profiles, app icons, digital advertising, and other small-format applications. I also developed multiple logo configurations and brand applications to show how the identity can stay consistent across both digital and physical touchpoints. The overall approach is clean, modern, and strategic, taking inspiration from the simplicity and confidence seen in leading advertising brands while giving Tempron a distinct identity of its own.
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SiteHut’s packaging redesign is built around the idea of Learning in Motion. Rather than relying on traditional academic symbols, the identity uses a custom geometric pathway system to represent progress, connection, and the different directions learning can take. White creates the clean foundation requested in the brief, while Pacific navy provides credibility, signal blue adds energy, and learning lime creates a distinctive point of recognition. The graphic system extends across multiple package surfaces so the shipment feels like one continuous branded experience rather than separate decorated panels. The result gives SiteHut a contemporary educational identity that feels energetic and approachable while remaining structured enough to communicate trust and professionalism.
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AI isn’t replacing creativity—it’s exposing the difference between using a tool and having real vision. A designer brings strategy, taste, experience, storytelling, and human judgment. AI can speed up the process, but it still needs someone who knows what to create, why it matters, and how to make it connect. Use AI as the assistant. Keep your creativity in control. Level up. Stay irreplaceable.
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