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Rhythm Rana
Senior Analyst simplifying complex data into clear insights
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Ghaziabad, India
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Ghaziabad, India
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India Health-Snacking Market: Competitive & Price Positioning I conducted a market research analysis of India’s health-snacking category to understand how brands compete across price, protein content, product positioning and consumer claims. I built a structured product database, standardized pricing to ₹/100g, compared protein density across brands, and coded key consumer-facing claims such as high protein, no added sugar, natural ingredients and low calorie. The analysis identified clear differences between mass-market and premium products, highlighted brands offering stronger value-for-protein propositions, and uncovered potential market whitespace for affordable, high-protein and lighter snacking options. The final output translates the data into a concise 6-slide market insights presentation, designed for a business/strategy audience.
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