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India Health-Snacking Market: Competitive & Price Positioning
I conducted a market research analysis of India’s health-snacking category to understand how brands compete across price, protein content, product positioning and consumer claims.
I built a structured product database, standardized pricing to ₹/100g, compared protein density across brands, and coded key consumer-facing claims such as high protein, no added sugar, natural ingredients and low calorie.
The analysis identified clear differences between mass-market and premium products, highlighted brands offering stronger value-for-protein propositions, and uncovered potential market whitespace for affordable, high-protein and lighter snacking options.
The final output translates the data into a concise 6-slide market insights presentation, designed for a business/strategy audience.
Here are all the slides corresponding to this project.
The network for creativity
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I recently completed a creative advertising campaign for Maple3, a premium, plant-based hydration drink made from 100% pure organic maple sap.
The challenge was to create a campaign that could communicate Maple3’s natural advantage while still feeling bold, performance driven, premium, and relevant to modern athletes and active lifestyles.
Rather than relying on traditional product-focused ads, I developed a visual campaign that placed Maple3 directly inside the world of movement and performance from trail running and cycling to swimming, snowboarding, road trips, and outdoor adventure.
The goal was to answer one key question:
How can we make natural hydration feel just as powerful and aspirational as the world’s leading sports brands?
Through strategic creative direction, AI-assisted visual exploration, product storytelling, and design refinement, I created a cohesive campaign built around the idea:Nature-powered hydration. Performance in motion.
This project also gave me the opportunity to explore how AI can support not replace creative thinking.
Every visual started with a concept, was shaped through intentional art direction, and refined into a consistent campaign system.
The full Maple3 case study is available on my Behance.
🔗 Link to the full project is in the comments.
I’d love to hear your thoughts.
Which campaign concept stands out to you the most?
The underwater frame stands out to me. It makes maple hydration feel athletic without leaning on the usual gym imagery, and the repeated bottle angle and yellow type keep the whole set together.
Public data is useful only when every claim can be traced. I just published a focused research service for real estate and business questions: up to 15 verified facts, a source URL and verification date for every material claim, a structured spreadsheet, and a concise decision-ready summary. I flag assumptions and unanswered questions instead of guessing. Starter scope: $35 with 3-day delivery. If you have one property, company, or narrow market question, message me with the geography and decision you need to support.
