Rhythm Rana - Data Analyst | Contra
Work by Rhythm Rana
Sign Up
Post a job
Sign Up
Log In
Rhythm Rana
Senior Analyst simplifying complex data into clear insights
Message
Follow
New to Contra
Rhythm is building their profile!
Ghaziabad, India
Work
Posts
About
Ghaziabad, India
1
India Health-Snacking Market: Competitive & Price Positioning I conducted a market research analysis of India’s health-snacking category to understand how brands compete across price, protein content, product positioning and consumer claims. I built a structured product database, standardized pricing to ₹/100g, compared protein density across brands, and coded key consumer-facing claims such as high protein, no added sugar, natural ingredients and low calorie. The analysis identified clear differences between mass-market and premium products, highlighted brands offering stronger value-for-protein propositions, and uncovered potential market whitespace for affordable, high-protein and lighter snacking options. The final output translates the data into a concise 6-slide market insights presentation, designed for a business/strategy audience.
1
1
34
