Design isn’t about making things look good. It’s about making them work in context.
I see tons of fancy designs on X that look impressive but kill conversion because they ignore brand, audience, and purpose.
Pretty ≠ effective. Context is everything.
I spent 5 years designing the SQUIRE platform from the ground up.
Today, it powers 200,000+ active users and is valued at over $750M. From booking to payments, I helped shape the entire product experience. Turning SQUIRE into the #1 barbershop mobile platform in the U.S. ...