Renjia (Stacey) Chen's Work | ContraWork by Renjia (Stacey) ChenRenjia (Stacey) Chen
Product & UX/UI Designer for E-commerce and SaaS.
I planned the campaign page structure and created wireframes for DOVE’s Tmall Super Brand Day, turning promotional offers into a clear shopping journey. I worked with brand, marketing, and visual design teams to refine messaging and page layouts across campaign stages, using A/B testing insights to guide decisions around clicks and add-to-cart actions. A UX/UI redesign of SSENSE’s product recommendation experience, focused on helping shoppers discover relevant fashion items more easily. Through user interviews and usability testing, I refined the “Same Brand” and “Styled With” recommendations, improved navigation, and made the next step clearer on product pages. I designed core workflows for ReBottle, a recycling platform connecting consumers, drivers, and redemption centers. My work focused on turning paper-based operations into clear digital experiences, including dashboards, order management, and inventory tracking. Through user interviews and iterative feedback, I refined the designs to help users understand what to do next and manage daily tasks more easily. A mobile app concept exploring how personalized virtual models could help shoppers feel more confident buying clothes online. I conducted user interviews, card sorting, tree testing, and usability testing to shape the app’s navigation and refine the model customization and virtual try-on flows.