Afton & Sebastian @ Regent Park Studio

A little story about Clairol and how they changed societal norms, all thanks to copywriter and marketing legend Shirley Polykoff.

What product made you feel seen, making you a customer for life?

We just dropped a new video on YouTube, all about something we see way too often in web design: repetition fatigue — when a site looks beautiful, but still loses attention (and conversions) because everything feels the same.

We wanted to bring the conversation here too, because...

We shared this on LinkedIn, but thought it would be helpful for our Contra fam. In a world that's becoming evermore AI, we thought a friendly reminder that being human is your greatest strength.

After 15 years of building a business under my own name… I finally made a change.

Not because freelancing stopped working. Not because I needed a shiny rebrand. But because my business had quietly outgrown the container I built for it.

For years, people saw “Afton the freelancer.”...