Built a personal video archive as a site, not a social feed. Filmstrip UI in Next.js, video delivery via Cloudflare Stream, deployed on Vercel. Desktop-only by design, no mobile layout, no algorithm, no CTA. Built to keep, not to share.
Built a speculative DTC grooming brand from zero. Positioning, identity, copy, and a component-based Webflow site, all solo. One token system driving every color and spacing decision across the full product.