Randolph Ramirez
Creative & Art Direction, print, motion and digital design
For NPE 2024, CJ Biomaterials needed a bold, immersive booth presence to debut their latest innovation in sustainable biopolymers—PHACT™ S1000P. The design objective was to communicate scientific credibility, environmental stewardship, and the forward-thinking nature of the brand within a highly competitive trade show environment.
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Our client, MLC, a lime mining and lime product manufacturing company, recently acquired an overseas competitor, Singleton Birch. The original MLC website was outdated visually and functionally, while Singleton Birch was a nesting doll of subbrands that lacked brand cohesion.
A new site design was created based on the recently updated brand standards. Singleton Birch's sites were consolidated and given the same treatment as the parent company. The sites now seamlessly reflect MLC’s newly established branding system, showcasing their cohesive identity and positioning them as unified industry leaders.
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CJ Biomaterials was a recent expansion of CJ Bio, which itself was a subsidiary of the South Korean international holding juggernaut CJ Group. The new brand was a technical departure from the rest of CJ, in that it veered into industrial sustainability. The need to express this focus on revolutionary ecological practices while still holding to the very strict and distinct CJ branding led to a minimal, playful aesthetic while still positioning themselves as an authority on PHA manufacture.
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Dauphin NeoCon Showroom Mural
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