CJ Biomaterials was a recent expansion of CJ Bio, which itself was a subsidiary of the South Korean international holding juggernaut CJ Group. The new brand was a technical departure from the rest of CJ, in that it veered into industrial sustainability. The need to express this focus on revolutionary ecological practices while still holding to the very strict and distinct CJ branding led to a minimal, playful aesthetic while still positioning themselves as an authority on PHA manufacture.