Our client, MLC, a lime mining and lime product manufacturing company, recently acquired an overseas competitor, Singleton Birch. The original MLC website was outdated visually and functionally, while Singleton Birch was a nesting doll of subbrands that lacked brand cohesion. 

A new site design was created based on the recently updated brand standards. Singleton Birch's sites were consolidated and given the same treatment as the parent company. The sites now seamlessly reflect MLC’s newly established branding system, showcasing their cohesive identity and positioning them as unified industry leaders.