Ramia Ahmed
E-commerce Data & Insights Analyst
New to Contra
Ramia is ready for their next project!
"My ROAS looks healthy, so my ad spend must be working."
Looking at ROAS or CAC alone, without checking what those customers are actually worth over time.
In one analysis, blended CAC was $172 against an average customer LTV of $115 — an LTV: CAC ratio of 0.67. Every paid...
"My ROAS looks healthy, so my ad spend must be working."
Looking at ROAS or CAC alone, without checking what those customers are actually worth over time.
In one analysis, blended CAC was $172 against an average customer LTV of $115 — an LTV: CAC ratio of 0.67. Every paid channel...
