Surendrachandra Rajhans Yadav
Graphic designer and Ui designer
Ready for work
Surendrachandra Rajhans is ready for their next project!
Automotive Design Company – Social Media & Branding Design Project
Project Overview
For this project, I worked on creating visual content and marketing designs for an automotive design company. Before starting the design process, I conducted detailed research to understand the automotive industry, luxury car branding, customer expectations, and current design trends used by leading automotive companies.
Research Objective
The primary objective was to create visually compelling and professional designs that reflect innovation, performance, luxury, and engineering excellence while maintaining strong brand consistency across all marketing platforms.
Research Process
Industry Analysis
I studied how automotive companies present their products and services through digital platforms and advertising campaigns.
Platforms Used for Research
Pinterest
Automotive advertising concepts
Luxury car branding
Promotional campaign designs
Modern layout inspiration
Automotive color schemes
Behance
Automotive branding case studies
Marketing campaign presentations
Vehicle showcase designs
Creative visual storytelling techniques
Dribbble
Automotive UI concepts
Modern graphic trends
Creative layouts
High-end visual presentations
Social Media Analysis
I analyzed the social media presence of leading automotive brands to understand:
Content structure
Product showcase techniques
Engagement-focused creatives
Brand consistency
Visual storytelling strategies
Key Findings
Successful Automotive Brands Focus On:
Premium visual presentation
High-quality vehicle imagery
Strong brand identity
Consistent color schemes
Emotion-driven marketing
Performance and innovation messaging
High-Performing Content Types
Vehicle Launch Announcements
Feature Highlight Posts
Before & After Customization Projects
Behind-the-Scenes Content
Customer Success Stories
Promotional Campaigns
Brand Awareness Creatives
Design Strategy
Based on the research, I developed a design approach focused on:
Creating premium and modern visual aesthetics.
Highlighting vehicle design and engineering details.
Maintaining strong brand consistency.
Using bold typography and clean layouts.
Enhancing audience engagement through compelling visual storytelling.
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Hiring Campaign Design – Research & Creative Process
Project Overview
As a Graphic Designer, I worked on creating hiring and recruitment posts for various industries, including Steel, FMCG, Manufacturing, Power Plants, Construction, and Corporate Organizations. Before designing the recruitment creatives, I conducted extensive research to understand industry standards, audience behavior, and effective recruitment marketing strategies.
Research Objective
The objective was to create visually appealing and informative hiring posts that attract qualified candidates, increase application rates, and strengthen the employer's brand image.
Research Platforms
LinkedIn
I analyzed recruitment campaigns from leading companies to understand:
Professional hiring post formats
Job information hierarchy
Employer branding techniques
Candidate engagement strategies
Pinterest
Pinterest helped identify:
Modern recruitment poster layouts
Typography trends
Color combinations
Corporate and industrial design styles
Carousel recruitment campaigns
Walk-in interview promotions
Candidate-focused messaging
Engagement-driven visual content
Industry Research
Different industries require different design approaches:
Steel & Manufacturing Industry
Strong and professional visuals
Industrial-themed imagery
Clear designation and experience requirements
Focus on credibility and company strength
FMCG & Sales Industry
Energetic and modern layouts
Target-driven messaging
Career growth highlights
Attractive compensation callouts
Corporate & IT Hiring
Clean and minimal design
Professional branding
Skill-focused communication
Modern typography and layouts
Key Findings
Essential Elements of Successful Hiring Posts
Clear Job Title
Experience Requirements
Qualification Details
Salary Information (if applicable)
Job Location
Contact Information
Strong Call-to-Action
Company Branding
Candidate Preferences
Research showed that candidates respond better to:
Clear and concise information
Based on the research, I developed a recruitment design framework:
Create a strong visual hierarchy for quick information scanning.
Highlight key job details prominently.
Maintain brand consistency across all hiring campaigns.
Use industry-relevant visuals and color schemes.
Optimize designs for social media engagement and mobile viewing.
Tools Used
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Results
Skills Applied
Recruitment Marketing Design
Social Media Design
Visual Communication
Employer Branding
Content Strategy
Typography
Layout Design
Design Research
Adobe Creative Suite
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Hotel and Restorent Media Project – Research & Design Process
Project Overview
When I started working on this project, I had limited knowledge about how interior designers present their work online and how their social media presence influences potential clients. Before creating any designs, I conducted extensive research to understand the industry, audience expectations, and current design trends.
Research Objective
The goal of this research was to analyze the visual communication strategies used by successful interior designers and design studios and identify best practices for creating engaging social media content.
Research Platforms
Pinterest
Pinterest was used to explore:
Interior design mood boards
Color palettes and aesthetic trends
Luxury home and commercial interior presentations
Social media post layouts and carousel structures
Typography and visual storytelling techniques
Behance
Behance provided insights into:
Professional interior design branding
Portfolio presentation styles
Case study formats
Creative visual concepts
Client-focused content strategies
Dribbble
Dribbble helped in understanding:
Modern design trends
UI-inspired layouts
Minimal and premium visual styles
Creative content presentation techniques
Innovative graphic design approaches
Instagram Analysis
I also analyzed leading interior design brands and independent designers to study:
Content consistency
Engagement-focused post formats
Reels and carousel strategies
Before-and-after transformations
Project showcase methods
Key Findings
Visual Style
Most successful interior design brands use:
Clean and minimal layouts
Neutral and premium color palettes
High-quality photography
Consistent branding elements
Elegant typography
Content Categories
The most engaging content types included:
Before & After Transformations
Project Showcases
Design Tips
Material and Color Guides
Client Testimonials
Behind-the-Scenes Content
3D Visualization Presentations
Audience Preferences
Users engage more with:
Real project results
Educational design tips
Visual transformations
Space optimization ideas
Luxury and modern aesthetics
Design Strategy
Based on the research, I developed a content strategy focused on:
Maintaining a premium and professional appearance.
Using clean layouts that highlight interior spaces.
Creating visually consistent branding across all posts.
Designing informative and engaging carousel posts.
Incorporating modern typography and balanced compositions.
Outcome
The research helped me understand industry standards and user expectations, enabling me to create social media designs that effectively showcase interior design projects while maintaining a strong and professional brand presence.
Skills Applied
Design Research
Visual Analysis
Social Media Design
Branding
Content Strategy
Typography
Layout Design
Adobe Photoshop
Adobe Illustrator
UI & Visual Design Principles
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I made a poster for the Printmine Printing Company on the Rakshabandhan Festival in India.
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