Rahul Luthra

Social media designs for different SaaS and Web3 clients :D

I had a client who created an AI-powered job application product.

I designed it from 0 -> 1, but I saw a bottleneck in their business model.

They had a paywall at the end of onboarding.

That blocked users from seeing/experiencing the product.

So, I told them to change it to a...

One of my most recent full-stack project for a web3 lending platform, Echelon Market. For Echelon, I completed the following: 1. Branding 2. Visual design 3. UX and design system Currently working with the team to build a lot of exciting features for their platform!

Here's how I design for my clients:

1. Strategy calls with clients:

First, I need to understand their business goals, target audience and the project's goals

2. Research:

I dive deep into research on their user persona to find their biggest pain points, motivations, behaviours, etc.

...