Rabby Foysal

Why exact-match keywords alone aren't saving your ad budget. Google Search is evolving fast. With AI Overviews and automated matching, buyers aren't searching the way they used to. If you're relying strictly on old keyword structures, Google's AI is matching your ads with...

Why relying 100% on Advantage+ is killing your ROAS. 📉 Meta's AI is powerful, but it’s hungry for data. If you turn on Advantage+ campaigns without a tight creative framework, the algorithm just hunts for easy, low-value retargeting wins.

It makes your numbers look good on paper...

Why shared leads are draining your local business budget. 📉 If you’re still buying shared leads from platforms that sell the same name to 5 of your competitors, you are playing a losing game. You don't need "more calls"—you need high-intent local clients who are ready to book...

Google Sales Ads Don’t Fail. Strategy Does. Google isn’t a social platform. People don’t scroll there — they search with intent. If your sales campaign isn’t converting, the issue is usually deeper: • Broad or low-intent keywords • Weak landing page experience • No proper...