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Why exact-match keywords alone aren't saving your ad budget.
Google Search is evolving fast. With AI Overviews and automated matching, buyers aren't searching the way they used to.
If you're relying strictly on old keyword structures, Google's AI is matching your ads with irrelevant queries—burning your budget on zero-intent traffic.
How we scale Google Ads in the new AI landscape:
🔥 Negative Keyword Lists: Block low-intent searches before they drain your budget.
🔥 First-Party Conversion Signals: Feed Google clean offline data so AI targets actual buyers.
🔥 High-Intent Search Asset Structuring: Capture leads directly within top-of-page search results.
Stop fighting the algorithm. Start guiding it.
- Rabby Foysal
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Here are all four projects in short form. Delete any line you didn’t actually do.
1. Phone Call Leads (UK local service)
Title: Google Ads Call Lead Generation for a UK Local Service Business
Results: 2,710+ phone call leads | 3.79M impressions | £2.07 avg CPC
Work: Service and location based campaign structure, high-intent keyword research, negative keywords to cut wasted spend, ad copy with call/location assets, call conversion tracking, bid and budget optimization.
2. Form Leads (UK local service, Jan 2025 to Aug 2026)
Title: Google Ads Lead Form Campaigns for a UK Local Service Business
Results: 215+ form submissions | 2.71M impressions | £1.48 avg CPC
Work: Search campaigns for form enquiries, keyword and search term review, ad copy testing, form tracking in Google Ads and GA4, cost per lead and conversion rate reporting.
3. Roofing Campaign (Dec 21, 2025 to Jan 19, 2026)
Title: Google Ads Search Campaign for a Roofing Company
Results: 78 conversions | 194 clicks | 937 impressions | $411.92 spend ($50/day budget)
Work: Launched a 7-ad-group Search campaign, location targeting, Smart Bidding, negative keywords from search terms, call and form conversion tracking, regular monitoring.
4. GTM and GA4 Tracking Setup
Title: Google Tag Manager and GA4 Conversion Tracking Setup for Google Ads
Work: Conversion Linker on all pages. Form submit, phone click, email click (Google Ads and GA4) and WhatsApp chat click (Google Ads) tracking. Clear naming, tested in Preview mode before publishing.
Result: Every lead source is measured, so bidding decisions use real data.
Skills (max 5 per project)
Project 1: Google Ads, Search Campaigns, Call Tracking, Keyword Research, Campaign Optimization
Project 2: Google Ads, Lead Generation, Conversion Tracking, Google Analytics 4, Ad Copywriting
Project 3: Google Ads, Roofing Ads, Local Lead Generation, Keyword Research, Conversion Tracking
Project 4: Google Tag Manager, GA4, Google Ads Conversion Tracking, Event Tracking, Lead Tracking
Before you upload
Hide client names, account names, campaign names and your email in every screenshot.
Phone call screenshot: change the date range from 2017 to the period you actually managed.
Write “conversions” for roofing and GTM results, not “leads”.
Crop the “Account budget has ended” and “Not targeting relevant searches” warnings.
Write “set up” for the GTM tags only if you built them. Otherwise write “configured and maintained”.
Hi Contra, I'm Loke from Winslov Media in Copenhagen 👋
I help Shopify and DTC brands with Meta ads, from setup and testing to the creatives that stop the scroll.
I like ads that don't look like ads. A search bar, a sticky note, a bit of simple math. They feel like content, so people actually read them.
Here are 4 new concepts I made for fictional brands to show the style.
I'm taking on a few new brands in the UK and US. If your Meta ads feel stuck, send me a message.
Which one would make you stop scrolling?
The yellow sticky note ("Biscuit deserves better than gas station treats") stops me first: a human voice and one colour pop on a quiet layout. The $1,209 back math ad is a close second, the number does the selling.
AI can build your website.
It cannot understand who you are, how you are different and how to explain that to people through a website.
A clear story takes judgment.