Awish lab
Turning fashion brands into brands people desire.São Paulo, Brazil
curated selection of digital content developed across fashion, jewelry and lifestyle brands. From visual concepts and art direction to social storytelling, each project was shaped to translate brand identity into a distinctive and cohesive digital presence.
The work combines strategic thinking with a strong visual language, creating content designed not only to capture attention, but to build recognition, desire and lasting brand value.
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Developed the creative direction and campaign strategy for Veras & Co., translating the brand’s identity into a cohesive visual narrative designed to strengthen desirability and recognition.
The work combined brand positioning, campaign concept development and visual direction to create a distinctive fashion-led presence while maintaining consistency across every touchpoint.
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A selection of brands our team has collaborated with across fashion, beauty, lifestyle, aviation and premium consumer markets. From emerging labels to global names, these experiences shaped the strategic, creative and commercial expertise we now bring together at Awish Lab.
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Launch strategy and creative direction for Maxior Joias’ Instinto collection, positioning the brand around craftsmanship, exclusivity and desire. The campaign reached 1.2M+ people, achieved an 8.7% engagement rate and contributed to the collection selling out within 72 hours of launch.
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