Launch strategy and creative direction for Maxior Joias’ Instinto collection, positioning the brand around craftsmanship, exclusivity and desire. The campaign reached 1.2M+ people, achieved an 8.7% engagement rate and contributed to the collection selling out within 72 hours of launch.
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Launch strategy and creative direction for Maxior Joias’ Instinto collection, positioning the brand around craftsmanship, exclusivity and desire. The campaig...
