Priscila Gimenez
Designing Web Experiences
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What if a healthy bakery stopped talking about restrictions and started talking about celebration?
That question became the starting point for LIBER, a fictional brand created to explore a different approach to web design.
Instead of focusing on ingredients, calories, or labels, I wanted the website to communicate something deeper: the feeling of gathering around a table where everyone belongs.
Every decision, from the copywriting and creative direction to the photography and interaction design, was guided by one simple idea:
Celebrate Freely 🤍
Built with Squarespace for the Make It Real Challenge.
✨ Explore the website: https://ukulele-frog-bcdn.squarespace.com (password: libercakes)
Read the full Brand Brief: https://app.notion.com/p/LIBER-Brand-Brief-3a409941cc548058aa6bce1a485f702f?source=copy_link
For LIBER, motion wasn't just a visual effect -it became part of the storytelling. Using Squarespace's Finish Layer Block Animations, I introduced subtle transitions for text and imagery to create a calm, welcoming rhythm that reflects the brand's core idea. Rather than using animation as decoration, every interaction was designed to gently guide visitors through the story while reinforcing the brand's warm, editorial feel.
This project reminded me that memorable web experiences always start with words.
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My birthday.
An idea.
And... a streetwear brand?
This year, I turn 24.
For a while, I kept thinking about everything I hadn't done yet. Not because I couldn't, but because I had convinced myself I couldn't.
That thought became the starting point for this project.
I started imagining 24 not as an age, but as a streetwear brand. A brand built around a mindset rather than a number. One that represents the moment you stop waiting for permission and start moving.
My first idea was to create a full commercial using Envato's AI tools. The AI generated exactly what I asked for, but the more I explored, the more I realized the real project wasn't the commercial—it was the identity behind it.
So I made a different creative decision. Instead of forcing the original concept, I stripped it back to a single campaign poster. That shift became my Human by Design moment.
AI helped me generate possibilities. But deciding what to keep, what to reject, what to simplify, and how to communicate the emotion behind the idea—that was the part only I could do.
24.
It's not about the number.
It's about the attitude.
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